Finsbury Food Group has unveiled a trio of new cakes in the form of new additions to the Mary Berry and Thorntons ranges.
The new products embrace classic flavours and combinations such as raspberry ripple and strawberry and chocolate.
The NPD comprises:
Raspberry Ripple Cake, Mary Berry
Embracing the trend for nostalgia and classic flavours in new formats, Finsbury has put what it describes as a ‘berry special’ twist on the classic Victoria sponge. The Raspberry Ripple cake sees raspberry jam sandwiched between two layers of sponge cake and topped with a cream cheese frosting and fruity feather finish.
Available from early January at Sainsbury’s, rsp £3.75
Indulgent Chocolate Cake, Mary Berry
The Indulgent Chocolate Cake is precisely what it says. Two layers of chocolate sponge are sandwiched and topped with a chocolate ganache buttercream and finished with milk and white chocolate curls.
Available from early January at Sainsbury’s, rsp £3.75
Strawberry Dream Bites, Thorntons
Finsbury said the Strawberry Dream Bites are likely to become a ‘firm favourite’ ahead of the summer months. This Easter limited edition sees brownie bites with a strawberry filling covered in Thorntons milk chocolate with a pink chocolate drizzle on top.
Available from early February at Co-op, Nisa Retail, Spar and Tesco, rsp £1.80
Mary Berry and Finsbury Food Group first teamed up on the cake range in 2017. Since then it has been expanded multiple times with lemon and chocolate Bundt cakes added to the line-up in 2021.
The manufacturer has many licensed brands including Thorntons and vegan-friendly Bosh! In July, the business reported record full-year sales despite the ‘exceptional macroeconomic and inflationary headwinds’.
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