Higgidy garlic roasted broccoli quiche in packaging

Source: Higgidy

Higgidy has unveiled a new quiche and a spring campaign in support of the British Hen Welfare Trust Partnership.

Called ‘Higgidy helping of scrumptious’, the campaign will see the brand’s line-up of quiches – including the bestselling Spinach, Greek Feta & Roasted Red Pepper one – appear on out of home sites, in-store advertising and also promoted through PR and social media.

As part of the campaign, the manufacturer has also launched a Garlic-Roasted Broccoli & Vintage Cheddar Quiche with Emmental crumb. It serves up a ‘unique’ combination of vintage Somerset Cheddar, tangy Red Leicester, and nutty Emmental alongside roasted vegetables. The quiche will be available in Sainsbury’s, Waitrose, Ocado, and Booths from 24 April with a rsp of £4.59.

Consumers who buy the limited-edition quiche will help a million ex-commercial laying hens enjoy a free-range retirement thanks to the dedicated work of the British Hen Welfare Trust. The Trust’s mission is to rehome the hens and encourage food companies to use free range eggs, which Higgidy has done for many years.

“Quiches are part of Higgidy’s heritage and making truly delicious quiches packed full of flavour that is truly irresistible, is something we are well known for,” said Alysha Luckin, director of food at Higgidy. “Our new Garlic-Roasted Broccoli & Vintage Cheddar Quiche with Emmental crumb will delight quiche lovers and we are excited to support the British Hen Welfare Trust with this new launch as part of our wider support on welfare.”

The savoury pastry specialist reported a loss before tax of £3.4m for its latest financial year, some of which was due to inflation and some due to the disruption from site expansion. The company invested £10m into its Shoreham-by-Sea facility in 2022 after Samworth Brothers increased its stake in the business.