Iceland new products Snickers and Mars desserts

Source: Iceland

From doughnuts, cookies, and cheesecakes to shareable cheesey bread, a raft of new bakery items has been unveiled by Iceland as part of its major range reset.

Over 500 exclusive new products were recently launched by the retailer, including baked goods sold frozen from famous brands such as Mars, Snickers, Galaxy, M&Ms, Cathedral City, and TGI Fridays. There were also new additions to Iceland’s own-label portfolio including its The Daily Bakery ambient range.

Noting that its customers loved new products, the company said its latest introductions delivered “incredible quality and delicious tasting affordable” desserts and meal-time favourites, which families could stock up on as kids returned to school.

Iceland expanded its range of well-loved Mars desserts with the launch of four new products, including Mars Galaxy Cookie Crumble Cheesecake (rsp £4, 425g), the M&M’s Cookie Pie (rsp £4, 340g), the Galaxy Chocolate Orange Macarons (rsp £4, 132g) and the Snickers Nutcracker Bites (rsp £5, 192g).

Other branded offerings see the retailer provide the “perfect party essentials ahead of the festive period”.

These include items under the US restaurant chain TGI Fridays tag, such as Caramelised Biscuit Blondie (rsp £4, 370g), and American Hot Loaded Doughballs (rsp £3.50, 450g), which are topped with tomato sauce, mozzarella, Cheddar cheeses, pepperoni, jalapeños, garlic and parsley butter. There’s also the Cathedral City Our Cheesey Tear & Share Bread (rsp £4, 490g) featuring a covering of cheddar cheese, mozzarella, garlic and parsley butter.

Helping to cater for large gatherings, the TGI Fridays and Cathedral City products can each be purchased as part of a three for £10 offer.

Raspberry King Donuts (left) and Cookie Donuts, new additions to Iceland's The Daily Bakery range  2100x683

Source: Iceland

The Daily Bakery Raspberry King Donuts (left) and Cookie Donuts

Iceland welcomed six new ambient items to its The Daily Bakery range, which is manufactured by bakery suppliers and delivered daily via its depots. Priced at £1.50, or £2.50 when doubling up to two packs, these include Belgian buns (twin-pack), Jam Donuts (four-pack), Raspberry King Donuts (twin-pack), Cookie Donuts (twin-pack), Double Chocolate Cookies (five-pack), and Bakewell Tarts (twin-pack).

The retailer also added two own-label frozen cheesecakes to its line-up – Toffee Apple and Cherry Bakewell varieties (rsp £2.25, 400g) – which it said were “sure to become family freezer fillers after just one try”.

All new products are available now online, at more than 950 Iceland stores nationwide, and over 150 outlets of its sister company The Food Warehouse.

“We’re always big on value and variety at Iceland,” said Andrew Staniland, Group Buying Director at Iceland Foods & The Food Warehouse. “Our latest range of hundreds of new products, many of which shoppers simply won’t find anywhere else, is testament to our commitment to put money back in shoppers’ pockets when they need it most.

“The variety and value of our latest product launch is really something else, and one more way we’re showing our ongoing commitment to helping families across the UK eat well for less every day,” Staniland added.