With autumn fast approaching, bakers and food manufacturers have been busy developing sweet and healthy treats to cater for every need.
From protein-packed snack bars to indulgent filled cookies, vegan cheesecakes and non-HFSS breakfast bars, there’s something for everyone.
We take a closer look below:
Stuffed cookies, Doughlicious
London-based cookie brand Doughlicious is tapping the trend for filled cookies with a new four-strong Super Stuffed range.
The heat-and-eat bakery products, which feature ‘gooey and indulgent’ centres, are available in the following flavours:
- Bounty-licious: a chunky oat chocolate chip cookie with a coconut centre (vegan)
- OG Salted Chocolate Chip: a chocolate chip variant stuffed with chocolate chip cookie dough (vegan)
- Jaffa Wannabe: a dark double chocolate cookie with a sweet orange centre
- Inside Out Churro: a cinnamon cookie with a gooey double chocolate centre.
“Filled cookies are driving the demand for cookie sales, helped along by social media and experimenting at home,” said Kathryn Bricken, Doughlicious founder.
“The concept is really simple: delicious cookie dough stuffed with flavour-packed fillings that melt when heated and ooze when devoured. This is the next big thing in baking so watch this space.”
Cookie pucks, Country Range
Country Range is gearing up to launch a trio of frozen cookie pucks next month. Sold in packs of 90, the 50g pucks are available in the following flavours:
- Milk Chocolate Cookie: a vanilla-infused dough loaded with chunks of milk chocolate
- White Chocolate Cookie: a vanilla dough laced with white chocolate pieces
- Double Chocolate Cookie: a rich chocolate dough packed with milk chocolate pieces.
“Sweet foods and snacks have both increased share in 2022, with cookies specifically being a growing choice for snacking,” said Emma Holden, head of marketing, Country Range Group. “Our new trio of cookie pucks hit the mark when it comes to flavour and are perfect for busy kitchens as they can be cooked in just 10 minutes.”
Vegan cheesecakes, The English Cheesecake Company
The English Cheesecake Company has reformulated its Double Chocolate Cookies & Cream, Vanilla Cheesecake with Lotus Biscoff, and Salted Caramel Cheesecake Sundaes with Violife’s Creamy Original Flavour cream cheese alternative.
The brand said the ingredient, which is formulated with coconut oil and enriched with vitamin B12, lent itself to the ’crunchy biscuit base and indulgent flavour combinations’ of its products.
“Violife is at the forefront of vegan alternative innovation, so we’re absolutely thrilled that they have chosen to partner with us on reformulating our vegan cheesecake products,” said Josh Laurier, operations director at The English Cheesecake Company.
Victoria Slater, head of Violife UK & Ireland, added: “Violife wants to show consumers that what we eat can make a significant positive impact on our planet by making the simple change from dairy cheese.
“We’re proud to be working with The English Cheesecake Company, meaning that consumers looking for an indulgent vegan dessert can change their cheese without compromising on their favourite cheesecake flavours.”
The vegan Salted Caramel Cheesecake Sundaes are available to purchase in-store and online at Sainsbury’s now, with the cheesecake twin slices launching in the next couple of months.
Fruit bars and soft bakes, Belvita
Breakfast biscuit brand Belvita has launched three new bars that the brand claims are non-HFSS and low in saturated fat.
The Fruit Crunch bars will be available from 1 September in Raisin & Currant and Apple & Pear flavours (rsp: £2.99 per 6x2 multipack). The brand has also extended its range of soft bakes with a Filled Apricot flavour, which is available now (rsp: £2.99 per multipack of five).
“The new range still contains Belvita’s trademark wholegrains and all the products are a natural source of fibre and magnesium,” said Amy Lucas, brand manager for Belvita at Mondelēz International.
Protein, bars, flapjacks and cookies, Punk’d Protein
Disruptor brand Punk’d Protein has launched a range of snacking bars, flapjacks and cookies that it claims is ’rebellious enough’ not to conform to the low-fat, low-sugar, high-protein trend currently sweeping the market.
The line-up comprises:
- Millionaires Protein Bar, containing 12g or protein per 60g bar
- Rocky Road Classic, containing 12g of protein per 55g bar
- Rocky Road White Chocolate, containing 12g of protein per 55g bar
- Protein Flapjack, containing 12g of protein per 70g bar
- Peanut Butter Protein Flapjack, containing 12g of protein per 70g bar
- Protein Cookie, containing 12g of protein per 75g bar, 12g.
The products are manufactured by Food Connections, which is currently seeking more stockists and distributors for the range.
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