Tasty by Greggs exterior

Source: Greggs

Greggs and Primark have opened the third Tasty by Greggs café located on the second floor of the fashion retailer’s Northumberland Street store in Newcastle.

The 114-seat café opened its doors yesterday (22 March), serving up a menu of Greggs classics including sausage rolls, savoury bakes, sweet treats, and Fairtrade freshly ground coffee. The new shop will also have a range sharing size pizzas, iced lattes, and regional speciality stotties.

It follows the success of the first two Tasty by Greggs cafés which opened in Birmingham and London last year.

Inside the Tasty by Greggs in Newcastle

Source: Greggs

Like the Birmingham and London stores, the Newcastle café will feature what Greggs describes as vibrant interiors and backdrops, ‘perfect for Instagram and TikTok feeds’. There are doughnut-inspired seating booths, a sausage roll swing, booths for dining under an iconic Tyne Bridge structure, and an interactive Greggs phone box.

“Following the success of our first two ‘Tasty by Greggs’ cafes in Birmingham and London last year, the opening of our third café in Newcastle, the home of Greggs, marks another milestone moment for us as we continue to focus our efforts on new on-the-go locations where people work, shop and travel,” said Greggs property director Tony Rowson.

Tim Kelly, director of new business development at Primark added that the firm was “thrilled” with the success of the partnership to date which includes three sell-out clothing collections (complete with pants, socks, and tracksuits) and three cafes.

“We’re excited to be extending our partnership to new locations including Newcastle so more customers can visit two of the best brands on the British high street in one go,” Kelly added.

Greggs has been going from strength to strength lately with its full-year results for 2022 up 23% on the year prior at £1,513m. The business also opened a record number of new shops at 186 taking its total estate to 2,328 as of 31 December 2022.

The counter in the Tasty by Greggs cafe

Source: Greggs