All British Baker articles in May 2025
View all stories from this issue.
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Promotional featureHow to capitalise on British consumers’ love for the sausage roll
Among the savoury pastries popular with British consumers, the sausage roll is king. But to maximise the opportunity they offer, producers and bakers need to stay close to consumer trends, says Ginsters.
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NewsMy bakery job: Jo Garner, head baker, Hello Jojo
”A great attitude and work ethic can often trump experience,” says Garner, who transferred her jewellery crafting skills into a baking career working at high-end restaurants
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NewsWalker’s Shortbread names new commercial director
Fourth generation member of the Walker’s family, Bryony Walker, has stepped into the role after 12 years with the Speyside shortbread firm
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Product NewsSweet tastes of summer: bakers roll out new cakes, tarts, doughnuts, and more
Wallet-friendly cake pops, decadent cream cakes and doughnuts, nostalgic tarts, and gelato-stuffed croissants are among the sweet bakery innovations
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NewsM&S accelerates Food store openings featuring Coffee Bakery concept
Located in former Homebase sites across England, the new M&S Food stores will feature the Coffee Bakery concept where barista-made coffee stations are placed next to in-store bakeries
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NewsPasty power: Prima Bakeries Group reports soaring sales and profit during FY24
Latest financial results for the Cornwall-based manufacturer reports turnover growing by 11% to £13m and profit catapulting 68% to £1.5m
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Product NewsWall’s, Pukka, and Pieminister bolster savoury pastry ranges with NPD
A cheeseburger pie, vegan-friendly takes on classic savoury slices, and a veg-packed spiced pie are among the latest offerings by savoury pastry players
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NewsThe Almond Thief goes into liquidation with two Devon shops closed
Craft bakery firm, which specialised in sourdough loaves and pastries made from locally farmed and milled heritage wheat, has ceased trading at its sites in Dartington and Totnes
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FeatureFrom niche to necessity: why free-from bakery is outpacing the market
UK consumers spent £24.7m more on free-from baked goods via supermarkets last year as leading producers step up their NPD game and retailers enhance store fixtures to cater to demand
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NewsLeadership movers: Ole & Steen, Pret, and TraceGains announce senior hires
Bakery brands and ingredients platform have appointed new leaders to cover roles in marketing, business development, and sales, as well as board chairman
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Product NewsCrosstown unveils botanicals inspired doughnut and cookie range
Called Botanarchy, the ‘floral forward’ range is designed to bring a disruptive twist to bakery with flavours including lavender crème brûlée and jasmine & rhubarb
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Promotional featureHow icing brings optimal creativity and flavour to bakes
With consumers looking for indulgence and great taste when choosing bakery products, creativity is key to differentiation across all bakes – and great icing offers the ultimate flourish.
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NewsTrends from IBA 2025: smart tech and innovative ingredients are changing bakery
British Baker editor Amy North reflects on the international bakery exhibition, taking a closer look at how AI and clean label ingredients are driving progress for the baking industry
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Product NewsHovis unveils new sub rolls, loaves, and ‘strength baked in’ advert
Britain’s second biggest bread brand taps into demand for premium sandwich alternatives with sub rolls, including protein variants, higher fibre loaves, and added sourdough options
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NewsHFSS advert ban delayed until 2026
The ban will not take UK-wide effect from 1 October 2025 as previously announced, although many online platforms and publishers have agreed to stick to the original timeframe
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NewsScottish pizza manufacturer to double capacity with new factory
Backed by a seven-figure funding package from Bank of Scotland, Victor Pizza is moving to a new site in Coatbridge creating 17 jobs and a trio of new products in the process
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NewsFox’s Burton’s Companies reports sweet success in biscuit market during FY24
Sales, volumes, profitability, and market share have all improved in the latest financial year of the UK’s second largest biscuit manufacturer
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Feature SynopsesAugust 2025: Health
Bakery is bulking up. Protein and fibre are increasingly important claims in the bakery sector as manufacturers look to help the nation meet their dietary goals
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Feature SynopsesAugust 2025: Afternoon tea
We explore the latest developments on the afternoon tea scene, with a focus on bakery elements such as scones, sandwiches, and pastries
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NewsKuma-San Bakehouse seeks bakery to scale up Britain’s Best Loaf 2025
Japanese-born baker Miyo Aeotsu has been overwhelmed by orders for the Lemon & Earl Grey Brioche Loaf, far outstripping capacity of her Derbyshire-based microbakery
