Arden Fine Foods has launched three additional products into Morrisons’ stores to meet consumer demand for variety in savoury snacks.
Available across 98 Morrisons stores in the UK, the trio of variants, all priced £1.75, include:
- Smoked salmon, cream cheese & dill melts: choux pastry nibbles containing a soft cheese centre with smoked salmon and a sprinkle of dill;
- Seagreens & spelt oaty thins: tapping into the trend for ancient grains and healthy options in convenience formats, the oat and spelt thins are baked with a hint of seaweed species wild wrack;
- Fiery chilli & spelt oaty thins: oat and spelt thins baked with a red chilli blend.
The additions were developed following a programme of consumer research conducted by the brand. The new lines join its cheese, sour cream & chive melts variant, available in Waitrose, Sainsbury’s and Morrisons.
“We spent a huge amount of time with consumers throughout the development process to understand what they were looking for from savoury snacks,” said Arden Fine Foods managing director Gary Barr.
“The overwhelming response was a desire for interesting flavour profiles and differentiation, so these were the key factors for the new launch. This is snacking with a twist and we’ve worked hard to ensure consumers have a ‘never ordinary but always delicious’ experience.”
The launch coincides with a new look for the range, which will be supported by a marketing campaign including digital and social media activity.