Cornwall-based Prima Bakeries plans to expand next year by increasing Cornish pasty sales to local retailers and foodservice outlets that are too small to deal with the larger pasty suppliers.
The Scorrier-based business has reformulated its pasty recipe, sourcing ingredients from local suppliers, and has revamped the packaging across its range of savouries, bread, pastries and cakes ahead of a new marketing push next year.
"We’re planning a significant expansion next year, particularly with our Cornish pasties. There are a lot of convenience stores, post offices and hotels who want to buy freshly baked Cornish pasties, but aren’t big enough to buy direct from the larger manufacturers in the region. There’s a gap in the market and our vans are already delivering around the county anyway," said finance manager Mark Norton.
New brochures and a revamped website will be launched next year. The company has already started sourcing ingredients from local suppliers, such as beef from butcher’s RJ Trevarthen.