Dawn announces American week

Bakery ingredients producer Dawn Foods’ National American Sweet Bakery Week is back for a third year, and to mark the occasion Dawn has developed recipes and ideas for bakers.

This year’s National American Sweet Bakery Week takes place from 1-7 July. Part of Dawn’s Authentic American Bakery Campaign, it said: “the week marks a great sales opportunity for bakers to theme their retail bakeries and drive sales with American style products such as tray bakes, cookies and muffins.”

Jacqui Passmore, marketing manager UK and Ireland at Dawn Foods, said: “We hope as many high street bakers take part as in previous years, to really maximise on the popularity of American-inspired products and provide consumers with the popular all-American sweet treats that they love.”

As well as recipes, which are available through the company’s website, there will be initiatives and competitions for bakers.

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