Online ordering systems to shape future bakery market

Online ordering systems have been tipped to transform the way UK consumers purchase baked goods in the future.

Speaking at the Europain trade show in Paris, France this week, a panel of industry experts discussed how mobile phone apps and the evolution of technology could affect the bakery market in the years ahead.

John Reminis, manager of family bakery Bakehouse Delights in Nowra, near Sydney in Australia, outlined the benefits of bakeries selling breads through company apps, which he said should become more common in the UK.

“The way the world is going and how technology is evolving, the younger generation wants to do things quicker,” Reminis told British Baker.

“A technology system can allow customers to order bread from a company’s app and have it delivered to your address rather than visiting a bakery. As good as it is to see a local baker, I think it [technology] is going to speed things up.”

Reminis is part of The Australian Baking Team (a group of Australian bakery experts selected, managed, coached and funded by Southern Cross Baking Group to compete internationally, as well as train and mentor the new generation of bakers). He is also a member of the Australian Society of Baking and Baking Association of Australia.

Jimmy Griffin, who owns Griffins Bakery in Galway, Ireland and who was also part of the panel, said although technology was evolving, social presence was key for artisan bakeries.

During a trip to India last year, British Baker discussed with Signature International Foods sales and marketing director Shilpa Agarwal how apps, such as E-Wallet, could improve how UK consumers purchase baked goods.

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