Country Choice offers CSM doughnuts to c-stores

Country Choice has secured a deal with CSM Bakery Solutions to offer its Cadbury and Oreo branded doughnuts and muffins to the independent and convenience sector.

The CSM collection features five products, including a caramel and chocolate Cadbury doughnut and muffin, as well as an Oreo doughnut, which was initially launched into the retail sector.

The doughnuts come in a case of 48, with a unit price of just 67p, while the muffins are packed 24 to a case, with a unit price of £1.25.

Country Choice is also offering a twin doughnut tray to promote multiple purchases. All the products can be defrosted at room temperature within two to three hours.

CSM launched the Oreo doughnut in November 2016 and partnered with Cadbury to launch a caramel and chocolate muffin and doughnut in March 2017.

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