Love Food Hate Waste launches toast campaign

Consumers are being urged to ‘Make Toast Not Waste’ as part of Love Food Hate Waste’s latest campaign, which reveals 24 million slices of bread are wasted every day across the nation.

The campaign promotes the message that bread can be frozen, and encourages shoppers to use frozen slices to make toast.

In a consumer poll of UK adults aged 18 to 34, commissioned by Love Food Hate Waste, 69% of respondents admitted to throwing bread away on a weekly basis, while one in four understood bread could be frozen at home, but didn’t do so.

Three in five (62%) believed they could cut the amount of bread thrown away by freezing it.

“Love Food Hate Waste’s latest campaign, ‘Make Toast Not Waste’ is looking to help people waste less bread as a whopping 24 million slices of bread are thrown away every day in the UK. Half of this waste is a result of people not getting around to using it in time,” said Sarah Clayton from Love Food Hate Waste.

“We can all do our bit to bin less bread by popping it in the freezer to keep it for much longer, and you can even use bread straight from the freezer to make toast, without needing to defrost it first.”

The campaign features a consumer-facing website that offers recipe suggestions for leftover bread, alongside sweet and savoury toast toppers such as chilli chicken satay, cottage cheese and baby gem lettuce as well as chocolate spread combined with mini marshmallows.

Consumers are encouraged to share their creations on social media using the #MakeToastNotWaste.

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