Ferrero launches Nutella piping bag for foodservice

Ferrero Foodservice is rolling out a 1kg Nutella Piping Bag for caterers and bakers.

Pre-filled with Nutella, the ‘snip, pipe and serve’ bag comes with cut lines on it allowing users to control the thickness of the Nutella stream for precision and consistency when decorating.

Foodservice applications for the bag include using it to fill croissants, top crepes, pancakes and waffles as well as decorating muffins and even adding Nutella to porridge. Doing so, according to Ferrero, can add value allowing the products to command a higher price.

The NPD was first unveiled at Hotelympia in March but is only now available to the trade.

“Caterers no longer need to worry about the hassle of spooning Nutella into a piping bag or the wastage that can result from this. The new piping bag is instantly ready and can be stored away until you need it again, meaning every bit of Nutella can be utilised,” said Zareen Deboo, foodservice operators manager, Ferrero UK & Ireland.

However, Deboo noted, the piping bag will not supersede Nutella’s foodservice tubs which are better suited for using as an ingredient as opposed to toppings and decorations.

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