Most UK shoppers believe it is important to support the local high street but just 32% admit to regularly using the stores, according to the latest survey by Hyder Consulting, a planning and environmental consultancy.

It claims that in light of the Sustainable Communities Bill (see pg 16), 80% of UK adults believe it is important to support the local high street. Conversely, less than a third (32%) shop on the high street and nearly half (45%) say they do their main grocery shopping in out-of-town retail sites.

The survey questioned a representative sample of 1,512 adults aged 18+ across the UK from 20-23 November 2006.