The UK gluten-free biscuit brand has further extended its range to include milk-free biscuits, ‘indulgent’ all butter cookies and individually wrapped chocolate-coated biscuit bars.
Prewett’s, which is owned by Northumbrian Fine Foods (NFF), is expecting to double both its distribution points and its retail sales value with the launch.
David Wood, NFF’s business director, said: “These attractively packaged biscuits have been well received by the market. We are confident they will appeal to a broad spectrum of consumers, and much of the new range features indulgent ingredients, such as Belgian chocolate.”
The new offerings, which comprise four varieties of all butter cookies with top-end ingredients, four varieties of milk-free everyday favourite biscuits, and a chocolate coated biscuit bar, will allow retailers to broaden their free-from consumer base, said Wood.
He added: “We have already gained a significant number of listings with multiple retailers and have secured an extension to our contract with distributor RH Amar to supply the new products to the impulse and convenience markets.”