Pret A Manger has secured a deal to launch its brand and products across Spain and Portugal.
The agreement with Ibersol Group marks another step in the coffee chain’s expansion into new regions and countries, the company said.
Headquartered in Portugal, Ibersol Group operates over 600 restaurants across Portugal, Spain and Angola. The company manages its own brands such as Pans & Company, Ribs, Santamaría and FrescCo, as well as licenses for Burger King, Pizza Hut, KFC and Taco Bell.
The agreement comes as Pret steps up its global growth plans as part of its aim to double the size of the business within five years and launch into five new markets by the end of 2023.
In the past year, Pret has announced agreements that will introduce the brand to the Republic of Ireland, Northern Ireland, Canada and the Middle East.
“It’s been a long-term ambition for me to introduce Pret to customers across Spain and Portugal, and so I’m absolutely thrilled that we’ll soon be serving our freshly made food and 100% organic coffee here,” said Pano Christou, chief executive officer at Pret A Manger.
“The team at Ibersol have huge experience and we’re really looking forward to working together to grow our business across the region,” the CEO added.
Dr Alberto Teixeira, co-president of Grupo Ibersol, said the new agreement with Pret was a “great business opportunity” for his company, allowing it to further strengthen its position in the food-to-go market across Iberia.
“We are confident that Pret will be very well received by Spanish and Portuguese customers, known for its emblematic British-style sandwiches and fresh coffee,” Teixeira added.
Along with extending its reach into international markets, Pret’s blueprint for transformation includes shifting its domestic focus in cities to grow its presence in regional towns in response to changing consumer habits as a result of Covid-19.
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