SOHO Coffee Co is opening its debut site in London, after partnering with WH Smith to open an outlet at Euston Station.

This is the first shared-store format between the coffee brand and WH Smith Travel, following pilots with WH Smith High Street.

The site will offer Fairtrade coffee and hot breakfast sandwiches to go. 

SOHO Coffee Co director Penny Manuel said: “As a market-leading travel brand, WH Smith has recognised the opportunity that exists to deliver rail passengers a fast, one-stop-shop for their newspapers and magazines, as well as a quality, branded coffee, hot breakfast and bakery offer.

“Being firmly established in the travel sector within the UK and internationally ourselves, we’re thrilled to make our London debut with WH Smith Travel and within one of the City’s busiest rail hubs.”

Ian Sanders, group business development director for WHSmith added: “We are very much looking forward to providing time-pressed customers in travel locations with the service and product range they expect from WH Smith, alongside the added convenience of easy access to a high-quality coffee shop experience.”