An expert in product development from sweet bakery supplier Mademoiselle Desserts has completed the line-up of speakers for British Baker’s upcoming webinar on AI.
The free webinar, sponsored by Aiperia and TraceGains, is titled ‘How AI and technology is changing the baking industry’ and takes place at midday on Tuesday 30 September.
Melissa Shaw, product development controller at Mademoiselle Desserts, is the fourth member of the expert panel which also includes a chief technical officer at the firm behind Gail’s and The Bread Factory, a director of an international bakery consultancy, and a lead technology specialist.
Shaw has built a 25-year career spanning both retail and manufacturing, holding positions across technical and NPD functions. She currently leads all product development at the Maidenhead site of Mademoiselle Desserts, which also operates facilities in Taunton and Corby.
A range of high-quality sweet bakery goods are produced by the manufacturer including cheesecakes, brownies, and cakes for foodservice and casual dining customers, with the factory in Maidenhead specialising in handmade cakes baked from scratch. This includes a Blackberry & Mascarpone Cake created last year through an AI-powered recipe development initiative.
The full line-up of panellists is as follows:
- Dan Riley, deputy editor, British Baker (moderator)
- Stanley Cauvain, director, BakeTran
- Kevin Smith, lead technology adoption specialist, Made Smarter
- Darren Wilkinson, chief technology officer, Bread Holdings
- Melissa Shaw, product development controller, Mademoiselle Desserts
During the hour-long webinar, the experts will explore how bakery firms are using AI in 2025, how accessible it is for enterprises of different sizes, and how things are set to change in the future. They will also discuss what the tech solutions mean for skills and employment, and what can be learned from other food manufacturers in the UK and beyond.
There will be a live Q&A session in which the panel will answer questions submitted by audience members, either during the webinar or as part of the sign-up process.
audience can submit questions to be answered by the experts. These can be submitted during the webinar or as part of the sign-up process.
The webinar is free to attend – simply sign up here.
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