Loaves of bread on shelves

Source: Getty Images

  • Publication date: Wednesday 26 October 2022
  • Editorial submissions deadline: Friday 14 October 2022
  • Editorial contact: amy.north@wrbm.com

What’s happening in the world of in-store bakeries? This feature will find out as we speak to the retailers and their suppliers to explore the key changes and areas of focus.

Key areas this article will explore include:

  • How are in-store bakeries performing in comparison to the rest of the bakery market?
  • What are the key trends being seen in this market?
  • What strategies are the supermarkets employing to make the most of the format?
  • What are the standout new product launches from in-store bakeries recently?
  • What is the divide between scratch baking and bake off by the major players?

Topics