Bookers unveils new frozen bakery desserts

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Booker - Chef’s Menu Chocolate Fondant served with fresh strawberries and ice cream - 2100x1400

Source: Booker

Chef’s Menu Chocolate Fondant served with fresh strawberries and ice cream

Wholesale distributor Booker has relaunched its frozen desserts portfolio for the foodservice sector including 14 new bakery products.

Featuring colourful new branding, the streamlined selection of on-trend, easy-to-serve desserts have been designed for a wide range of hospitality outlets including cafés and dessert parlours, restaurants, pubs and bars, hotels, and garden centres.

They are positioned under Booker’s new catering brands – Chef’s Essentials, Chef’s Menu, and Chef’s Premium – giving three clear pricing tiers for good, better, and best options, it said.

With pistachio continuing to trend, the Chef’s Menu Pistachio, Raspberry & White Chocolate Roulade has been added to the range. As a time-saving, stylish dessert, it can be served as a standalone indulgence, paired with coffee or a cocktail, and garnished with fresh fruit or crushed pistachios.

Chocolate is always a crowd pleaser, noted Booker, and the new range includes the Chef’s Essentials Chocolate Fudge Traycake, plus Chef’s Menu White Chocolate & Raspberry Tartlets, and Chef’s Menu Chocolate Fondant. All three come in versatile formats that can be served as a standard individual dessert or as a sundae, featured on sweet grazing boards, or enjoyed as a takeaway option for the home or workplace.

Booker’s new Chef’s Menu Tartelette Au Citron and Chef’s Premium Tartelette Tatin tap into the trend for zesty, fresh fruit flavours. These freezer to plate tarts offer a home-made look, feel, and flavour, it said, and are impressive on the plate – thus ideal for the social media generation.

The new range also features a selection of classic, comforting desserts to give caterers and chefs popular staples they know diners enjoy consistently, including the likes of Chef’s Menu Bakewell Frangipane, Sticky Toffee Pudding Squares, and Tiramisu.

Booker - 2100x1400

Source: Booker

New desserts among the relaunched range

The desserts are convenient to store in the freezer, with flexible preparation options – some can be heated directly from frozen while others require defrosting (whole desserts take approximately eight hours to thaw; portions one to two hours under refrigeration at 8°C or colder).

“Desserts are a hugely popular category and our new range offers chefs and caterers versatile and convenient frozen options that reflect both modern lifestyles and current flavour trends,” commented Karen Poole, head of own brand and product at Booker. “The tartelettes, tortes, traybakes and puddings give chefs the confidence that they are offering premium quality, on-trend, showstopping desserts that diners will love, enjoy and come back for.”

Poole also highlighted how the Chef’s Essentials range comes in uncut bar formats, allowing operators to cater to the specific needs of their diners and maximise profits by adjusting portion size and shape.

Booker’s wider frozen desserts range include cheesecakes, crumbles, brownies and fudge cakes, profiteroles and handmade sponge cakes. Chef’s Menu and Chef’s Premium replace Booker’s previous own brands, Chef’s Larder and Chef’s Larder Premium.

Here’s the full list of new frozen bakery products: