Cotswolds-based bakery and tearooms Huffkins has unveiled a brand-new Coffee Club which allows subscribers to redeem up to three drinks a day for a fixed monthly price.
The club costs £30 a month and allows members to redeem up to three barista-made coffees and hot drinks per day, which can be enjoyed on-site or as takeaway. The family-run business added that the scheme can be paused or cancelled at any time via the Huffkins app.
Membership also boasts additional and savings, it noted, including alternative milks, double shots, whipped cream, and flavoured syrups with no extra charge, as well as 10% off everything in-store.
Huffkins claimed that fully utilising the club to redeem three drinks every day would reduce the barista-made coffees to as little as 36p a drink.
The business was founded in 1890, as an independent family-owned business based in, in The Cotswolds. Since the Taee family took ownership in 1999, the company has expanded to nine bakery and tearoom locations across the Cotswolds and London. Its sites can be found in: Burford, Cheltenham High Street, Cheltenham Promenade, Kingston-upon-Thames (inside John Lewis), Moreton-in-Marsh, Oxford Street, London (inside John Lewis), Stow-on-the-Wold, Stratford-upon-Avon, and Witney.
“We have focused on creating a super simple, fuss free membership, with exceptionally generous discounts, offers and personalised rewards. Barista made hot drinks can cost members as little as 36 pence each, which is a fraction of the price available anywhere else,” Huffkins told British Baker.
“As a traditional family-run business we want to support our communities to spend time together, whilst enjoying affordable, delicious refreshments, all hand crafted by our team of passionate baristas and master bakers.”
The scheme is being rolled out shortly after Pret A Manger announced major changes to its coffee subscription which would see the price drop from £30 a month to just £5, before rising to £10 in April 2025. However, under the new system subscribers would no longer get five barista-made drinks a day for free but would instead get 50% off all drinks that they buy.
Commenting on the move by Pret, retail payment experts Dojo said that without schemes where savings can be made, customers may look to shop elsewhere.
“Independent businesses can take Pret’s well-loved subscription service as an example, by implementing a loyalty scheme of their own,” it added. “These effective incentives can be used by independent businesses to build a strong community. As shown by Pret’s subscription service, consumers became extremely brand loyal, returning to the store up to five times a day.”
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