The Earth & Wheat bread box with sourdough loaf, muffins and pastries in

Source: Earth & Wheat

Wonky food subscription service is launching a premium Artisan Bakery Box in the new year.

The Artisan Box includes a sourdough loaf, white rolls, muffins (blueberry, chocolate, or apple crumble) croissants and pastries (pain au chocolate or pain au raisin).

Each product is handcrafted by carefully selected artisan bakeries with focus on zero waste, Earth & Wheat said. The bakeries achieve this by making food to order and allowing for all products good and wonky, to be included so nothing is wasted.

The box represents Earth & Wheat’s most premium product to date and costs £18.99 with next day delivery. It can be bought on a subscription basis at select intervals, like the firm’s other boxes. For every box sold, the business will donate one meal to charity.

“We’re really looking forward to introducing the Earth & Wheat Artisan Box as our first new product of 2023 and first zero waste box,” said Earth & Wheat founder James Eid. “Every bakery item is crafted individually and sustainably by hand by experienced artisan bakers with locally sourced flour.”

The loaves, Eid added, are “true sourdough” made using a 25-year-old sourdough starter. The dough is shaped by hand and proofed for 32 hours before baking in a stone-based multi-deck oven.

The rolls, muffins, croissants, and pastries are batch baked, and as a wider specification is accepted there is no excess waste, the firm said.

“The launch of our new Artisan Box heralds the start of a very exciting year at Earth & Wheat as we look to continue to our mission of reducing food waste, helping save the planet and contributing to food charities that support the most vulnerable people in our society,” Eid added.

Fourth generation baker Eid founded the business in March 2021 and has since saved more than 500 tonnes of food from going to waste and sent 250,000 meals to charities. Earlier this year the business won Sustainability Initiative of the Year at the Baking Industry Awards for its work.

Just prior to its win, Earth & Wheat rolled out a budget wonky bread box which featured crumpets, tortilla wraps, pitta breads and folded flatbreads, priced at £5.99 with free next-day delivery included.