Krispy Kreme has partnered with Lotus Biscoff to create a S’mores doughnut.
The businesses previously teamed up in 2015 to launch a Krispy Kreme Lotus Caramelised Biscoff Doughnut.
The new S’mores doughnut comprises a chocolate-dipped Krispy Kreme doughnut, with Lotus Biscoff flavoured mallow filling, sprinkled with a Lotus Biscoff crumb and a drizzle of chocolate icing.
“It’s so exciting to take our partnership with Krispy Kreme to the next level and introduce another delicious Lotus Biscoff doughnut into the range,” said Frances Booth, category marketing manager at Lotus Bakeries.
“We are confident it’s going to be a big hit with all our customers, but particularly our loyal Lotus Biscoff fans.”
Sareena Kainth, off-premise marketing executive at Krispy Kreme, said the company was “delighted to be partnering [with Lotus Biscoff] again, following such a positive response from the Lotus Caramelised Biscoff Doughnut”.
Last month, Krispy Kreme rolled out one of the first of the new third-generation Mercedes-Benz Sprinter chassis cabs.