Tesco Jam Trifle Buns

Source: Tesco

Tesco has expanded its own-label line-up of sweet treats with 39 new products including Jam Trifle Buns, Banoffee Tarts, and Chocolate Chip & Caramel Scones.

Brownies, brioche, scones, and pastries were among the lines to be introduced earlier this month, with many embracing the continuing trend of ‘twist on a classic’.

Chocolate, coffee, and caramel flavours feature heavily throughout the new range alongside fruity flavour combinations such as rhubarb & ginger, white chocolate & raspberry, and banana & salted caramel.

Read: Flavour trends – what’s hot in bakery in 2023?

Tesco said the NPD covers all occasions from mid-week breakfasts to weekend brunch, lunchtime treats, and even a surprise for a friend.

Here is a closer look at some of the items in the range (see below for the full list).

Tesco tear and share chocolate and caramel brioche in a baking dish with fresh strawberries and blueberries

Source: Tesco

Finest Chocolate & Salted Caramel Tear & Share Brioche

This brioche (£2.75) is enriched with dark and milk chocolate and is filled with salted caramel fudge pieces to deliver a ‘rich and indulgent’ flavour profile.

Chocolate Chip & Caramel Scones loaded with clotted cream and strawberry jam

Source: Tesco

Finest Chocolate Chip & Caramel Scones

A contemporary version of a family favourite, these scones (£1.80) are enriched with Belgian chocolate chips, clotted cream, and smooth caramel pieces.

Tesco Jam Trifle Buns

Source: Tesco

Jam Trifle Buns

These soft, sweet buns (£2.75 for a two-pack) are described as a tasty twist on the classic raspberry trifle. They’re swirled with a raspberry jam filling and topped with vanilla flavoured icing as swell as a sprinkle of sugar pearls for some added texture.

Tesco Finest Banoffee Tarts

Source: Tesco

Banoffee Tarts

Another dessert reimagined. These banoffee tarts (£2.25 for two-pack) see all-butter pastry bases filled with a sweet banana and chocolate chip sponge, topped with toffee buttercream, and finished with a banana chip.

Popcorn Loaded Brownies on a black plate

Source: Tesco

Finest Toffee Popcorn Loaded Brownies

Tesco has added an extra layer of indulgence to its brownies. The milk chocolate brownies (£2.50 for two) are topped with crunchy, spiced biscuit pieces, sea salted popcorn and Belgian blonde chocolate to deliver what the retailer describes as ‘the ultimate indulgent treat’.

A Rhubarb And Ginger Danish on a white plate

Source: Tesco

Finest Rhubarb & Ginger Pastries

Part of the in-store bakery range, these Danish pastries (£2 for a two-pack) comprise 24 layers of flaky pastry, a mellow rhubarb, warming ginger, and creamy custard filling – all topped with a speculoos crumb.

Here is the full list of Tesco’s new sweet treats:

  • Two Bread & Butter-style Pastries
  • Rhubarb & Ginger Danish pastries
  • Two Peach & Almond Danish Pastries
  • Two Coffee & Walnut Muffins
  • Four Salted Caramel Latte Cookies
  • Two Banoffee Tarts
  • Two Toffee Popcorn Loaded Brownies
  • S’more Loaded Brownies
  • 40 Mini Brownie Bites
  • Two Jam Trifle Buns
  • Two Trillionaire Buns
  • Two Cinnamon Buns
  • White Chocolate Rocky Road Bites
  • 36 Flapjack Bites
  • 30 Cornflakes Clusters
  • Trillionaire Pancakes – launching w/c 23 October
  • Banana & Salted Caramel Pancakes – launching w/c 23 October
  • Chocolate & Caramel Scones
  • Orange, Sultana & Honey Scones
  • Chocolate & Caramel Tear & Share Brioche Loaf
  • Loaded Caramel Flapjack
  • Crammed Granola Bar
  • Chocolate & Salted Caramel Cake
  • Nine Selection Mini Cupcakes
  • Trillionaire Cupcakes
  • Naked Chocolate & Vanilla Cake
  • Blonde Cake
  • White Chocolate & Raspberry Cake
  • Trillionaire Cake
  • Red Velvet Cake
  • Belgian Chocolate Cake
  • Lemon Cake
  • Safari Cake
  • Tesco Chocolate Hidden Centre Cake
  • Tesco Eton Mess Cake
  • Tesco Sweetie Cake
  • Chocolate Cake
  • White Chocolate Cake
  • Rainbow Cake
  • Blossom Cake
  • Princess Tiara Cake
  • Unicorn Cake
  • Pick & Mix Cake
  • Loaded Brownie
  • Brookie
  • Rocky Road
  • Free-From Sticky Toffee Muffin – launching w/c 23 October