Pukka Pies gains listings for three lines at Waitrose

Pukka Pies has secured listings in Waitrose for three of its products.

The supermarket now stocks Pukka’s All Steak, Chicken & Mushroom and Veggie Leek & Potato variants in stores across the UK, with an introductory offer of £1 per pie until 13 March.

Pukka said the new listing follows the success of its brand relaunch in 2017.

“Our new Waitrose listing shows how demand for traditional pies shows no signs of waning. Pukka’s position as the number one pie brand is stronger than ever, and it continues to be a must-stock for retailers,” said Rachel Cranston, head of marketing at Pukka Pies.

Citing IRI data for the year to 4 November 2018, the company said sales of its Chicken & Mushroom pie had risen 29% year-on-year to £6.8m, while its All Steak had increased 18% to £15m.

“We are pleased to be able to offer these popular flavours, along with our newly launched Veggie Leek & Potato Pie to Waitrose shoppers,” added Cranston.

Late last year, Pukka unveiled a range of on-the-go savoury pastries to target convenience, and also expanded its range with frozen sharing pies and new vegetarian flavours.

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