All NPD articles – Page 2
-
Promotional featureFilled with potential: overcoming technical challenges in sweet bakery fillings
How to resolve technical challenges posed by multiple (and sometimes conflicting) demands for sweet bakery fillings.
-
InterviewThe Wrights direction: centenary celebrations and its plans for the future
Celebrating a century in business, Wrights is balancing its rich heritage with fresh ideas, new formats, and a renewed ambition for the next 100 years
-
NewsBaking a fool of you: brands unveil unbelievable news on 1 April
A regenerative wheat crop circle, fish finger iced buns, and toast-scented hair gel have all been announced by bakeries and suppliers on this most suspicious day of the year
-
Product NewsDélifrance unveils premium hot sandwich range of familiar favourites and artisan options
Bakery supplier is looking to tap into the renewed growth of the UK premium sandwich market with the likes of Ham Hock Sourdough Melts and Cajun Chicken Ciabattas
-
NewsIngredients innovation: powdered tiger paste and nut-free marzipan among latest launches
A powdered version of tiger paste, a nut-free alternative to marzipan, and fruit crispies designed to add some bling to desserts are among the latest ingredients rolled out for the bakery market
-
FeatureTotes amazing! How bakeries are building community through merch
From pun-laden caps to cheeky tote bags, bakeries are discovering how the right merch can spark loyalty, celebrate local culture, and keep their brands front of mind long after the bakes are gone
-
Product NewsSavoury innovations: new baked snacks, scones, pasties, quiches, wraps, and more
Free-from snacks, cheesy scones, and on-trend flavours in quiches and pizza are among the latest savoury bakery innovations
-
Product NewsCosta, Greggs, Pret, and Subway unveil new bakery items for spring 2026
Twists on Easter traditions, Asian-inspired sandwiches, and on-trend flavour sweet treats are among the seasonal bakery items launched at UK coffee and food-to-go chains
-
Product NewsEaster 2026: bakers unveil new cakes, biscuits, doughnuts, pastries and more
Chocolate-laden sweet bakery treats are abound this Easter, while some twists on traditional recipes and noteworthy flavour combinations are also showcased
-
OpinionCrossing the line? How hot cross buns became the seasonal sandwich carrier of choice
Hot cross buns are no longer just for toasting and buttering – bakeries, coffee chains and supermarkets are turning the Easter classic into a bold new sandwich carrier
-
NewsCornish Bakery’s new concept blurs the lines between bakery and casual dining
Called Rise by Cornish Bakery, the new concept will be rolled out at larger sites in key locations and will serve a range of small plates as well as alcoholic beverages
-
News‘Clean deck sliced white’ and shopping centres: Nick Ayerst on Gail’s plans for 2026
Managing director reveals Gail’s is looking to expand its presence in retail with a sliced white loaf while estate expansion will continue with new shopping centre locations on the horizon
-
NewsHeyLo! makes debut in chilled bakery category with Planet Organic listing
Leeds-based functional bakery brand is launching four core products in a new chilled format across the health and sustainability-focussed retailer’s estate of eight London stores
-
Product NewsBaking her day special: sweet treats launched for Mother’s Day 2026
From gorgeous biscuits and macarons to cakes zinging with springtime freshness, bakers have crafted a raft of sweet treats to mark Mother’s Day this year
-
Product NewsM&S unveils new range of topped and deep-filled doughnuts
Building on last year’s success of its Chunked N’ Loaded Cookies, the retailer has launched a new four-strong range of ultra-indulgent doughnuts at in-store bakeries
-
Product NewsJerk chicken, beef rendang, and double-sized pies: innovation for British Pie Week 2026
Globally-inspired recipes transposed into a pastry encased format are among some of the limited-edition pies launched for this week’s celebrations
-
FeaturePastels, puddings, and playfulness: top bakery trends for Easter 2026 revealed
Pastels, puddings, and playfulness are among the top trends driving innovation this year as bakers look to secure their share of the season’s sales opportunity
-
Product NewsHeavenly Desserts expands into retail with traybake range
Premium dessert parlour chain has unveiled a three-strong range of take-home traybakes based on its most popular flavours as part of a new retail strategy
-
Product NewsHybrid hits and brand collabs lead latest sweet bakery launches
French toast waffles, cloud pancakes, and several collaborations with big chocolate brands are among the latest sweet bakery innovations
-
InterviewMy bakery job: Danny Parsons, senior concept developer, Bells of Lazonby
“Working in the free-from space in particular is a food adventure” says Parsons, who helps create new free-from sweet bakery products for the We Love Cake brand