All NPD articles – Page 2
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InterviewMy bakery job: Adam Cutting, senior development chef, English Cheesecake Company
With over two decades in the food industry, chef Cutting is now contending with the rising costs of dairy as he develops and launches new cheesecakes
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Product NewsSeason’s eatings: 10 bakeries unveil products for Christmas 2025
Doughnuts, pies, brownies and cookies are just a few of the products being given a festive twist this year
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NewsBritish Bakels unveils first new products for Renshaw
Food colourings, metallic paints, sprinkles and fruit fillings are being added to the line-up, while chocolate modelling paste has been relaunched
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Product NewsFrightful fancies: bakers unleash new products for Halloween 2025
Biscuits, cupcakes, doughnuts, and steamed buns are among the baked goods that have been given Halloween makeovers
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Product NewsGingerbread and chocolate galore: Asda unwraps Christmas bakery range for 2025
Ginger & chocolate panettone, Florentine topped mince pies, and candy cane yule logs are among the latest yuletide innovation to be rolled out by the retailer
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NewsBaking Industry Awards 2025 winners revealed
A female head baker from Oxfordshire, the manufacturer behind Jason’s Sourdough, and a regenerative agriculture specialist are among the winners
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Product News‘Moreish’ French onion soup loaf scoops Speciality Bread Product of the Year 2025
Patisserie Mark Bennett’s winning loaf – made with French onion soup instead of water and topped with Gruyère cheese – had judges praising its texture, flavour, and aroma
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Product NewsFlavourful babka bags the win in New Bakery Product of the Year 2025
Dorset-based Patisserie Mark Bennett secured its second win of the night with a Dirty Chai, Chocolate & Pistachio Babka described as the “perfect coffee shop treat”
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NewsWildfarmed named Bakery Brand of the Year 2025
The launch of Wildfarmed’s bread brand into national retailers was described as a “masterclass in how to introduce a brand with impact, clarity, and momentum”
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NewsBorough 22 Doughnuts wins Free-From Bakery Product of the Year 2025
Years of experimentation and overcoming of technical challenges to create an allergen-free fried doughnut has paid off for Borough 22 founder Ryan Panchoo
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Product NewsKeeping consumers sweet: brands unveil new bakery treats and desserts
A macaron and cake tower, a collagen boosting cookie, and a toffee apple cheesecake are among the latest sweet bakery launches
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Product NewsJason’s Sourdough takes toasties into retail with Tesco listing
Ham & cheese and three cheese toasties have secured listings in 355 Tesco stores and will sit in the chilled savoury and snacking aisle alongside brands such as Ginsters, Pukka, and Rustler
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FeatureBaking in a winter wonderland: top trends for Christmas 2025
From pimped up sandwiches and ’brown’ flavours to twists on traditions and free-from, we dive into the bakery trends for the upcoming festive season
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Product NewsGluten-free brands target speciality bread with new launches
Welsh supplier Juvela has unveiled new sub rolls and flatbread squares under its Oaf brand while Ireland-based Promise Gluten Free has launched an olive sourdough loaf
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Product NewsCake Box unveils range inspired by South Asian flavours
Limited-edition five-strong range features a Gulab Jamun Cake and Dubai Chocolate Cake designed to tap into increased demand for global flavours
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InterviewMy bakery job: Eve Bushell, brand manager, Millie’s Cookies
Bushell reveals her role is not just coming up with fun marketing campaign ideas but involves spending time on commercial strategy, analysing data, and working cross-functionally with teams
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Product NewsFrom gingerbread & maple to double-dip wraps: Co-op rolls out Christmas 2025 range
The convenience retailer has tailored a range of party food, starters, mains, food-to-go, desserts, and sweet treats to cover the festive moments during Christmas and Twixmas
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Product NewsBooker unveils new bakery lines as part of frozen dessert range relaunch
Pistachio, Raspberry & White Chocolate Roulade and Chocolate Fudge Traycake are among the new on-trend, easy-to-serve desserts launched by the wholesale distributor
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NewsFrom smart sensors to Bread GPT: how bakery is embracing AI
Five key takeaways from our recent webinar include the need for human feedback in AI-assisted manufacturing, how to empower shop staff, and how NPD teams can find trends early
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Product NewsCursed creations: sweet bakery innovation for Halloween 2025
It’s been all sweet and sinister at bakeries, with NPD teams witchcrafting the likes of creepy cakes, blood-curdling brownies, dastardly doughnuts, and more

















