All NPD articles – Page 2
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FeatureFeeling the squeeze? What the rise of GLP-1s really means for bakery
Weight-loss drugs are changing how consumers think, feel, buy, and consume food, so what does this mean for the emotive and, sometimes, indulgent category of bakery?
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Product NewsJason’s Sourdough adds Fibre rolls and loaf to ‘bread with benefits’ range
Designed to help shoppers increase their daily fibre intake, the loaf boasts 5g of fibre per slice while the rolls contain 8g of fibre each
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Product NewsJacksons enters sourdough market thanks to multi-million-pound investment
The launch was supported by a significant investment in Jacksons’ manufacturing capacity and capability which was used to purchase specialist equipment for the production of sourdough
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Product NewsFrom globally-inspired sandwiches to parathas and pies: latest savoury bakery NPD
Recent laucnhes includes sandwiches filled with French, Italian and American-style ingredients, a hearty British pie, and an Indian paratha you can pop in your toaster
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Product NewsBiona expands organic bakery range with sliced loaves
Sliced wholemeal, white, and protein multiseed loaves join the organic specialist’s line-up alongside Super Seed Toasties, all aimed at consumers seeking ‘healthy, natural organic bread’
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NewsLess sugar, more fibre: the healthy opportunities via bakery reformulation
A new report from ingredients supplier Tate & Lyle concludes that consumers, retailers, and policymakers are increasingly looking beyond sugar reduction towards broader measures of metabolic wellbeing
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Product NewsGotta eat 'em all: Pokémon doughnuts, Minecraft cake, and more unveiled
Chocolate-covered snacks, birthday buns, and cakes and doughnuts decorated in well-known animated characters are among the latest sweet bakery launches
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NewsBako kickstarts product innovation via second Young Bakers initiative
The initiative returns with an even greater focus on commercial product innovation, giving two students the opportunity to turn consumer trends and creative ideas into product launches next year
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NewsPladis unveils reformulation and NPD pledge to double healthier output by 2030
Manufacturers of brands such as McVitie’s, Jacob’s and Carr’s, said it would achieve the target by improving existing recipes as well as launching new products and expanding into more markets
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Product NewsHarry Gow Bakery ventures beyond the Highlands with Asda listing
Inverness-based family-owned business is taking its products beyond its home region for the first time having secured an Asda listing for a trio of sharing slices
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InterviewRise and shine: how Cornish Bakery is reshaping the bakery landscape
As the independent chain launches its new Rise concept, the leadership team explain their thinking behind the blurring of lines between bakery, coffee shop, and casual dining
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Product NewsMatthews Cotswold Flour launches three regenerative flours in Waitrose
The family-owned miller has rolled out three new flours, furthering its ambition to transition its speciality flour range to regeneratively grown British grain by 2030
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Product NewsSummer flavours take centre stage in latest sweet treat innovations
Bakery brands are leaning into seasonal flavours, playful collaborations, and lighter indulgence to tempt consumers this summer with tropical doughnuts and quintessentially British cakes among recent NPD
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NewsDeli Kitchen taps sourdough boom with new wraps and flatbreads
Wheat & Rye Sourdough Flatbreads and Sourdough Chargrilled Wraps are free from artificial preservatives and palm oil
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Product NewsWhat’s new in sweet treats: cakes, cookies, muffins, doughnuts, buns, and more
Summer themed launches include tennis ball shortbread and strawberries & cream muffins, whilst World Chocolate Day has inspired new partnerships on doughnuts and sweet pizza
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Partner featureFuture of bread: can bakery be part of a personalised nutrition experience?
Beyond the realms of multigrain and gluten-free, can breads increasingly be personalised to suit consumers’ individual dietary habits?
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NewsPink guava and mango habanero among flavours driving sweet bakery NPD
From pink guava, fig & honey, and mango habanero, new analysis of social media mentions has highlighted growing trends for more adventurous flavour combinations in sweet bakery
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Product NewsInside St. Ewe’s £13m investment behind new free-range liquid egg range
Years of learning pasteurisation “the hard way”, collaborations with chefs and Italian equipment suppliers, and a brand-new 32,000 sq ft facility have supported the launch of three new liquid egg products
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Product NewsJason’s Sourdough launches Crumpet Thins
Described as having a ‘lighter, crispier texture’, the Thins build on the success of Jason’s Proper Sourdough Crumpets which marked its first foray outside of bread
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Product NewsFrom smiling scones to penguin snacks: latest savoury bakery launches unveiled
The savoury bakery category has welcomed two converts from the sweet side, plus new deep-filled pies, Caesar salad wraps, and football-inspired rolls

















