All NPD articles
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Product NewsCurry, pizza, and bangers inspire latest savoury bakery launches
Brands have taken inspiration from some of Britain’s favourite cuisine, including curries, pizza, and sausages, to create new pasties, pies, and more
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Product NewsGingerbread doughnuts and sticky toffee trifle: Morrisons unwraps Christmas bakery 2026
Beloved festive flavours and formats reign supreme in Morrisons Christmas range with gingerbread, sherry trifle, and sticky toffee pudding featuring in its bakery line-up for 2026
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Product NewsWho wants to share a Zillionaire: Gü and Balconi unveil new bakery desserts
New bakery treat ranges featuring the likes of Zillionaire Pâtisserie and Cocoa Apricot Sharing Cake have been launched by dessert brands Gü and Balconi
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Product NewsAutumn bakery items unveiled at Costa, Greggs, Pret, Starbucks, and Subway
Cosy bakery creations ranging from warm ciabattas and toasties to sweet treats embracing seasonal flavours have been launched on food-to-go and coffee chain autumn menus
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NewsRecipe for change: what’s driving bakery reformulation?
Experts from Waitrose, Finsbury Food Group, FDF Scotland, and Lumina Intelligence form the panel for British Baker’s upcoming webinar
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NewsSix baked goods named as finalists for New Bakery Product of the Year 2026
Sourdough crumpets, a tiramisu brownie, and vanilla brioche French toast are among the finalists for the Baking Industry Awards 2026 category
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NewsLoafly lot of finalists named in Speciality Bread Product of the Year 2026
A trio of sourdoughs – one inspired by breakfast, one made with exclusive grain, and another packed with healthy ingredients – makes up the finalists for the Baking Industry Awards 2026 category
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FeatureBeyond the boule: what’s next for supermarket sourdough?
With sales soaring, supermarket sourdough has entered a new phase of maturity. But the battle is only just beginning for the nation’s retailers as they look to stand out from the crowd
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Product NewsJason’s Sourdough partners with mental health charity to launch Mindful Loaf
Rolling out exclusively into Tesco, the new loaf contains a mix of pumpkin, chia and flax seeds to provide sources of magnesium and omega-3 fatty acids that benefit brain function
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NewsDrum roll please: Baking Industry Awards 2026 finalists revealed
Finalists for each category have been announced, so check out the people, products, and businesses in the running for a trophy
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NewsFinalists announced for Free-from Bakery Product of the Year 2026
A low-carb loaf and a wheat-free caterpillar cake, a plant-based savoury pastry, and an on-trend flavoured egg-free cake make up the finalists for this Baking Industry Awards 2026 category
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Partner featureSolutions Showcase: the innovations optimising output and efficiency
The latest solutions helping bakeries scale output, maintain quality and build more efficient, resilient production operations in a rapidly evolving market.
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Product NewsFrom loaded buns to sausage rolls: Tesco and M&S unveil new bakery products
Tesco has unveiled indulgent sweet and savoury bakes that draw on seasonal flavours, while M&S has rolled out a selection of savoury pastries to its in-store offering at Foodhalls
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FeatureEast meets West: rise of the Asian-style fusion bakery in London
Asian bakeries across the capital are finding success with fusion creations such as matcha-flavoured croissants, pandan and coconut-infused mille-feuille, and pain Suisse with lemongrass chicken curry
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NewsMcDonald’s bun supplier CH Guenther opens innovation centre in Coventry
The 1,850 sq ft Centre of Excellence in Coventry has been designed to help customers tap emerging market trends
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Product NewsSweet sensations: latest NPD in cakes, biscuits, and desserts
Fox’s Burton’s Companies, McVitie’s, Bun House, Brioche Pasquier, and Flapjackery are among businesses that have rolled out new products in recent weeks
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InterviewKeeping the starter alive: Jason Geary on growth without compromise
A new factory, a TV campaign, and solid NPD pipeline have propelled Jason’s Sourdough to new heights, but for fourth generation master baker the recipe for success has never changed
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Product NewsFinsbury adds strawberry matcha flavour to Little Big Cake range
Inspired by matcha lattes, the cake features alternating vanilla and pink sponge, and is has been designed with Millennials and Gen Z consumers in mind
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Product NewsWarburtons unveils fresh batch of new products
UK’s biggest bread brand has expanded its ’Our Dough and Tiger Bread ranges with four new additions, including a Tiger Bloomer with Sourdough
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Product NewsAsda revamps biscuit aisle with 20 new own-label products
Puffin biscuit bars return to shelves alongside 20 new products, including Milk Chocolate Coated Custard Creams, marking the biggest own-label biscuit overhaul for the retailer in two years