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Source: CSM Ingredients

Finsbury Food Group, Pleesecakes, Doughlicious and CSM Ingredients have unveiled an array of NPD to tempt shoppers, food-to-go retailers and producers of sweet baked goods this summer.

From pink gin cakes and frozen scoopable cheesecakes, to snackable cookie dough and new chocolate mixes, there’s a plethora of new bakery products to choose from.

We round them up below:



Source: Finsbury Food Group

Finsbury Food Group

Finsbury has teamed up with Diageo-owned Gordon’s to launch a cake inspired by the distillery brand’s Premium Pink Gin.

Called Gordon’s Premium Pink cake, the layered pink and white sponge features raspberry jam, a pearlescent ombre effect finish, and a frosting flavoured with the tipple. It is topped with edible sugar pearls and dried raspberries.

The foray into alcohol-inspired bakes is not a first for the UK cake manufacturer, which teamed with Diageo in 2018 to launch the first range of adult-only Baileys cakes.

“We’ve worked with Diageo for many years and have seen huge success when we’ve previously married together their well-loved drinks with our expertise in crafting beautiful cakes,” Emma Hamilton, brand manager for Finsbury Food Group, said.

“We know gin lovers will want to snap this up, but we’ve made sure that there’s enough beautiful flavours and toppings to delight those who aren’t as partial to gin too. We are thrilled to be collaborating with Gordon’s on their first cake, hopefully the first of many.”

The cake is available from Asda priced £12 and will go on sale in Tesco on 6 September.


Freezecakes Tub

Source: Pleesecakes


Pleesecakes has added a trio of flavours to its scoopable frozen cheesecake line-up under the Freezecakes label. Made from an artisan cream cheese mix the flavours comprise:

  • Cherry Bakewell – a frozen almond cheesecake with cherry pockets and cherry Bakewell chunks, finished with fondant icing drizzle.
  • Red Velvet – a frozen vanilla mascarpone cheesecake with sweet strawberry chocolate ganache, red velvet sponge and chocolate streusel chunks finished with freeze-dried strawberries.
  • Chocolate Orange Brownie – a frozen orange cheesecake with rich chocolate orange ganache, orange marmalade drizzle, chocolate orange brownie and chocolate streusel chunks finished with orange zest.

The latest flavours accompany the original Chocolate, Lemon & Raspberry and Butterscotch & Caramel variants. The frozen treats cost £17.99 for a pack of three or £32.35 for the full six pack bundle (excluding delivery).


Group Image- Snackable Cookie Dough

Source: Doughlicious


Doughlicious has relaunched its organic Snackable Cookie Dough with a new recipe and lower sugar content.

Formerly known as Lite Bites, the line-up includes Coco Delight, Orange Chocolate, Chocolate Chip, Apple Crumble and Lemon Raspberry, and a new Chocolate Peppermint flavour has been added.

The company claims the gluten-free range has 47% less sugar than competing cookie dough brands. Each 56g pack contains 8 x 7g ready-to-eat balls.

The range is available from the company’s website, Whole Foods, Planet Organic and Selfridges.


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Source: CSM Ingredients

CSM Ingredients

CSM Ingredients has unveiled two new Craigmillar cookie mixes.

Described as producing an ‘indulgent premium style cookie with a soft centre and outer crunch’, the mixes are available in Plain and Chocolate variants, with the claim of being suitable for vegetarians and made from certified sustainable palm oil.

They require the addition of water and butter and can be prepared in batches and frozen in pre-made cookie pucks, according to CSM Ingredients.

“The growth in the sweet bakery sector is being fuelled by cookies outperforming other categories with a growth of 9.4% and an increase of 5.2% in OOH delivery and takeaway,” Cristiana Ballarini, CSM Ingredients marketing director pastry mixes, said.

“Figures show 274 million cookie servings were made across artisan bakeries and coffee bars with 50% of purchases unplanned. Our new range meets the demands of the marketplace and bakers can be rest assured they can produce high quality, customised cookie offerings with minimal complexity to help drive impulse purchases.”