Jaffa Cakes to return to TV screens in new campaign

Jaffa Cakes BWYTB 1

Owner Pladis hopes to help retailers drive sales with its new £1.7m campaign with further investment and NPD planned for later in the year

 

To continue reading, register for free

You are what you read, registration is quick, easy and free. Just click register now and you’ll be finished faster than it takes you to butter a crumpet!

Don’t miss out:

  • Unlimited access to content
  • Regular newsletters to your inbox
  • Save articles to read later on
  • A more personalised experience

Already registered? Please log-in here