All Seasonal articles
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Product NewsCosta, Greggs, Pret, and Subway unveil new bakery items for spring 2026
Twists on Easter traditions, Asian-inspired sandwiches, and on-trend flavour sweet treats are among the seasonal bakery items launched at UK coffee and food-to-go chains
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Product NewsEaster 2026: bakers unveil new cakes, biscuits, doughnuts, pastries and more
Chocolate-laden sweet bakery treats are abound this Easter, while some twists on traditional recipes and noteworthy flavour combinations are also showcased
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OpinionCrossing the line? How hot cross buns became the seasonal sandwich carrier of choice
Hot cross buns are no longer just for toasting and buttering – bakeries, coffee chains and supermarkets are turning the Easter classic into a bold new sandwich carrier
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Product NewsBaking her day special: sweet treats launched for Mother’s Day 2026
From gorgeous biscuits and macarons to cakes zinging with springtime freshness, bakers have crafted a raft of sweet treats to mark Mother’s Day this year
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Product NewsJerk chicken, beef rendang, and double-sized pies: innovation for British Pie Week 2026
Globally-inspired recipes transposed into a pastry encased format are among some of the limited-edition pies launched for this week’s celebrations
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FeaturePastels, puddings, and playfulness: top bakery trends for Easter 2026 revealed
Pastels, puddings, and playfulness are among the top trends driving innovation this year as bakers look to secure their share of the season’s sales opportunity
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Product NewsSupermarkets unveil new hot cross buns for Easter 2026
Dessert flavours continue to dominate the hot cross bun scene as retailers opt for indulgence, with tiramisu and cherry Bakewell among the prevalent flavours
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Product NewsGail’s wakes up to flavour this spring with new buns, cakes, and cookies
A Taleggio & Mushroom Savoury Bun, a Malted Chocolate & Stout Cake, and a filled cookie are the new seasonal bakery creations from the high street café chain
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Product NewsLovin’ from the oven: bakers craft new sweet treats for Valentine’s Day 2026
It’s all gone heart-shaped at bakeries across the country as they embrace the Valentine’s season with themed NPD
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Product NewsTesco unveils bakery items for Valentine’s Day 2026 celebrations
Pastries, pies, and puddings are among the new Tesco products helping shoppers create a memorable experience in on Valentine’s Day
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Product NewsCosta, Gail’s, M&S, Pret, and Subway kick off 2026 with new bakery items
A Rainbow Veg Toasted Flatbread, a Smashed Falafel Sub, and a Chocolate & Salted Almond Bun are among the new bakery items added to retail and coffee chain menus in the new year.
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NewsTrade union finds wages are insufficient for majority of food industry members
A new report into the cost-of-living pressures facing Bakers Food and Allied Workers Union members has revealed that most are struggling to make ends meet
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Product NewsOn-the-go ho ho: brands unveil festive sandwiches for Christmas 2025
All the Christmas meal favourites are being wrapped up into on-the-go bakery presents this festive season, although some companies are showcasing innovation including in bread carriers
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Product NewsThe more, the merrier: 10 more bakery suppliers unveil Christmas treats
From cookies and cakes to brownies and bao buns, the seasonal innovations feature inclusions such as pistachio, dulce de leche, cranberries, and gingerbread
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NewsTreat-seeking Gen Z shoppers drive growth of Waitrose in-store bakery
Retailer reveals how shoppers aged 35 and under are helping boost its ISB category by demanding trend-led bakery products as well as freshness and convenience
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Product NewsFestive rainbow of pastries, puddings, and party food: Aldi reveals Christmas 2025 range
Vegan-friendly pastry parcels, cheese and ham scones, pistachio tiramisu, and even mince pies for dogs – Aldi has been busy baking up innovations for the holiday season
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Product NewsDelice de France unveils twists on festive favourites in winter 2025 range
Christmas Pudding Baked Cheesecake, Spiced Stollen Muffins, Mince Pie Slices, and Christmas Cracker Rolls are among the limited-edition launches from the bakery supplier
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OpinionFive ways for retailers to drive biscuit sales in the ‘golden quarter’
Fox’s Burton’s Companies trade marketing director David Hebson shares his top tips on boosting biscuit sales across the busy period towards the end of the year
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Product NewsEdible trees, wreaths, and more: Morrisons unveils Christmas bakery range
The retailer is utilising seasonal flavour trends like berries and caramel, twists on classic Italian, French and German recipes, and embraced cusines from Asia and Mexico
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NewsSupermarket panettone sales halved since 2021
Data from Circana shows that unit sales of panettone have fallen by more than 330,000 from Q4 2021 to Q4 2024, but stollen is experiencing a surge of interest