All Marketing articles
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InterviewGinsters MD Stephanie Hildon: “Perception is not reality – this is fabulous food”
In her first interview, Stephanie Hildon talks about changing the perception of Ginsters, why policy may be the answer to healthier pasties, and supporting British farming
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NewsSubway unveils new restaurant design set for 2025 global rollout
Vibrant décor elements, localised signage, elevated lighting, and warmer wood tones will help the sandwich chain add brand personality to stores
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Product NewsGreggs unveils Christmas menu and ad starring Nigella Lawson
Food-to-go retailer partners with celebrity chef is festive advertising campaign to celebrate the return of the Festive Bake and roll out new menu items
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Product NewsFreezer to table: Chicago Town unveils £4.5m campaign and NPD quartet
Dr. Oetker-owned brand aims to challenge perceptions that frozen pizza is for back-up and emergencies only with its new campaign titled ‘Feed Your Urge; Go To Town’
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Product NewsHiggidy looks to warm up winter with new quiche and updated pie range
Savoury pastry specialist is looking to turn the quiche season on its head with a new Spanish-inspired product for the colder months
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NewsLabour forges ahead with HFSS advertising restrictions
The government has published a consultation response for the draft secondary legislation set to restrict TV and online advertising of products including bakery items such as cookies and cakes
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NewsBiscuiteers partners with greetings cards supplier Thortful
Thortful customers will have option to add on Biscuiteers’ biscuits when buying a card
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NewsLime rolls out first ever ride-thru bakery in London
Electric bike and scooter hire firm hosts a special event this weekend in Shoreditch featuring a giveaway of lime-flavoured pastries from Popham to users of its service
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NewsSamworth Brothers: five things we learned from its annual review
From marketing successes to major investments, 2023 was a significant year for the Ginsters and Soreen owner
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NewsStaycation families targeted by Jacksons of Yorkshire
Consumers offered prizes to spend on British breaks as 75% opt for staycations this year
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NewsRoberts Bakery unveils ‘back to our best’ campaign
Cheshire-based manufacturer’s biggest-ever marketing campaign includes a TV ad filmed at its Northwich site, now fully functional again after last year’s fire
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InterviewSt Pierre MD Sarah Boddy: “We want to take the brand global”
Now part of bakery giant Grupo Bimbo, brioche brand St Pierre is gearing up for global expansion while also looking to make it a “household name” in the UK
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OpinionGail’s almond croissant debate highlights disconnect between bakers and shoppers
Gail’s is in the press again due to its use of day-old pastries to make almond croissants, but the issue highlights the challenges bakers are facing in educating shoppers and demonstrating value
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Product NewsOreo dunks more cocoa into its recipe for original cookies
The relaunch of the Mondelēz International-owned brand is supported by a nationwide campaign, with new packaging also unveiled across its range
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NewsScottish Bakers launches consumer-facing brand celebrating industry heroes
Trade body is aiming to future-proof the baking sector in Scotland and strengthen consumer trust via its latest initiative
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NewsSoreen launches £2m 'squidge’ll pick you up' ad campaign
Malt loaf brand unveils its biggest marketing investment to date, aimed at promoting its range of squidgy products as an ideal pick-me-up for all occasions
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NewsBrace’s launches new packaging for sliced bread range
South Wales-based bakery unveils an eye-catching new design aiming to increase shelf visibility and make it easier for customers to differentiate slice thickness
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NewsBirds Bakery raises £96,000 for charity as store revamps continue
The East Midlands chain has given substantial donations to various organisations in recent months, plus a fresh new look to its Burton-upon-Trent store
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NewsMorrisons to drop ‘made in store from scratch’ bakery claims for some items
The retailer has agreed to remove misleading signage from certain in-store bakery items following a trading standards complaint by the Real Bread Campaign
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NewsFirst-ever Bakery Brand of the Year finalists unveiled
Some of the UK’s fastest growing brands, brioche behemoths, and health innovators are in the running for this Baking Industry Award