All Marketing articles
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Product NewsNew York Bakery launches bagel range with added functional benefits
Grupo Bimbo-owned bagel brand rolls out new Lighter, Fibre Plus, and Protein Boost variants along with its biggest marketing push since 2020
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NewsHFSS advert ban delayed until 2026
The ban will not take UK-wide effect from 1 October 2025 as previously announced, although many online platforms and publishers have agreed to stick to the original timeframe
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NewsPladis rolls out revamped Better Biscuits platform for convenience retailers
McVitie’s, Jacob’s and Carr’s supplier has relaunched its platform helping convenience owners to quickly finesse their snacking fixtures
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InterviewMy bakery job: Aaron Wallace, creative and content lead, Dougie’s Goodies
The 27-year-old videographer is tasked at bringing the Northern Irish sweet treat brand to life visually through content displayed across its high street bakeries, retail partner stores, and online
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NewsJacksons eyes bigger slice of bread market with first-ever TV ad campaign
Creative aims to showcase the heritage and quality of the £22m brand, which is currently the fastest growing in plant bread
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OpinionOlivia Colman is right, crumpets are a national treasure
In light of the Warburtons ad starring Olivia Colman, British Baker editor Amy North celebrates her love of crumpets and questions why Brits aren’t more adventurous with their toppings
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NewsOscar winner Olivia Colman stars in Warburtons crumpet advert
Academy Award-winning actress follows in the footsteps of The Muppets, Samuel L Jackson, and George Clooney to star alongside Jonathan Warburton in the bakery brand’s latest campaign
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NewsFederation of Bakers welcomes clarification on wholemeal debate
Trade body, which represents the UK’s largest plant bakers, welcomed the “valuable clarification” adding that the guidance reinforces that its members have correctly interpreted and applied the law
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NewsBiscuit artwork marks McVitie’s Chocolate Digestives centennial
Biscuit-based portraits depicting David Bowie, Sir Trevor McDonald, and Dame Judi Dench have been unveiled to mark the 100th anniversary of Pladis’ top-selling biscuits
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NewsLottie Shaw’s unveils brand refresh amidst ‘ambitious growth plans’
Sweet treat specialist has updated its logo to reflect the brand’s quality and Yorkshire heritage and introduced colourways for flavour variants
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FeatureMarketing secrets of award-winning bakery business Lovingly Artisan
Lovingly Artisan founders Catherine Connor and Aidan Monks on how they have developed the business that has three times been voted best artisan bakery in Britain
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InterviewWhy Longboys founder Graham Hornigold is the subject of a Netflix documentary
Longboys founder was the target of a sophisticated confidence fraud that is the subject of Netflix documentary Con Mum
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NewsTaste more important than value for students buying food on campus
Research conducted by bakery supplier Délifrance takes a deep dive into what students want from on-campus food, where they buy it, and what they look for in a retailer
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NewsAlbex group unveils new website with premium bakery offerings for foodservice
E-commerce platform under the umbrella of bakery ingredient supplier BFP offers high-end products sourced from ‘renowned brands and unique manufacturers’
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NewsAldi enhances bakery fixtures as part of £67m investment in 2025 store updates
Retailer says that layout changes and refreshed signage will help accommodate expanding bakery categories as it looks to deliver an “even better shopping experience”
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Product NewsFox’s Burton’s Companies relaunches Thomas Fudge’s Florentines
Heritage brand’s Florentines now feature whole almonds and more chocolate for added indulgence while its packaging has also been zhushed up to help it stand out on shelf
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NewsCrosta Mollica drops ampersand in brand refresh
London-based Italian food brand has unveiled new packaging for its chilled and frozen pizzas featuring new logos and designs aimed at reinforcing its authentic credentials
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NewsConsultation launched to close ‘junk food’ ad loophole
Advertising authority kicks off a month-long consultation on guidance which explains how restrictions on food & drink advertising will be applied when they come into force in October
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NewsHow bakeries can handle the pressure of going viral
Small business insurer Hiscox shares key strategies for navigating and leveraging viral success as well as a case study on Chatsworth Bakehouse in south London
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NewsPret to keep Club Pret monthly subscription fee at £5
The high street chain rolls back on its plan to double the fee of its coffee subscription service to £10 at the end of March
