All Marketing articles
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NewsWrights unveils refreshed shop design ahead of centennial celebrations
The Compleat Food Group-owned company has started to roll out a modern branding update for its 14 stores in and around Stoke-on-Trent with a new website coming soon
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NewsWildfarmed named Bakery Brand of the Year 2025
The launch of Wildfarmed’s bread brand into national retailers was described as a “masterclass in how to introduce a brand with impact, clarity, and momentum”
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InterviewMy bakery job: Eve Bushell, brand manager, Millie’s Cookies
Bushell reveals her role is not just coming up with fun marketing campaign ideas but involves spending time on commercial strategy, analysing data, and working cross-functionally with teams
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NewsLights, phone camera, action: how bakeries can shoot better marketing videos
First Frame Productions director Ryan Mulhern shares some top tips from his Craft Bakers Association Business Day 2025 presentation on filming smartphone video content
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OpinionBritish Baker celebrates 140th anniversary
As British Baker celebrates a fantastic milestone, editor Amy North asks the community to share their favourite memories of the historic brand
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NewsBayne’s The Family Bakers unveils new mobile app
Bakery chain, which currently operates an estate of 71 shops across Scotland, has launched an app to offer customers a store locator as well as a digital loyalty scheme
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NewsJason’s Sourdough launches multi-million campaign featuring first TV ad
A newly created TV ad depicts a tongue-in-cheek morning routine of master baker Jason Geary’s every day obsessions including checking his 45-year-old mother culture
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NewsThe Compleat Food Group rebrands to reflect values and momentum
PAI Partner-owned business has made the biggest change to its brand identity since its formation in 2021 including a redesigned logo, refreshed imagery, and new colour palette
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OpinionSecret filming and online abuse: is there a dark side to bakery tourism?
British Baker editor Amy North questions whether the rise of bakery tourism, spurred on by social media, is putting staff in harm’s way
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Product NewsHiggidy rolls out new pack design across range
Packaging aims to reflect the ‘warm, cheerful, and vibrant’ feel of the savoury pastry brand while showcasing its use of wholesome ingredients
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NewsFinalists for Bakery Brand of the Year 2025 revealed
Top-notch products, innovative marketing, excellent in-store execution and engaging social media content are among the areas that the finalists excel in
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NewsDeli Kitchen partners with charity to educate children about food
Workshops will use Deli Kitchen breads to introduce children to foods such as rainbow wraps and Greek flatbreads
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NewsMcGhee’s second only to Irn Bru in Scottish brands ranking
Sales of soft white rolls and potato scones are among the products driving McGhee’s performance
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NewsTesco launches Birthday Cake Sandwich
The celebration sandwich features strawberry jam and a cream cheese filling between brioche-style bread, finished with rainbow sprinkles
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NewsBread Ahead partners with Zapp for deliveries across London
London consumers will be able to order Bread Ahead products including croissants, cookies and sourdough loaves for delivery in minutes, 24/7 using the Zapp app
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NewsDawn Foods starts search for 2026 student ambassadors
Bakery ingredients manufacturer is on the hunt for ambassadors who will gain hands-on work experience with the firm, including recipe and new product development
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NewsBakeries missing out by not using fibre claims on pack
Fibre claims have topped protein ones in new bakery launches over the past five years, but some retailers are missing out by not flagging the nutritional claims to consumers
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NewsContestants wanted for Bake Off: The Professionals 2026
Professionals with a ‘real passion for pastry’ are being urged to apply for the next series of the TV show, due to air in 2026
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NewsAnt and Dec become shareholders of frozen dough firm
Famous TV presenting duo have joined Northern Dough Co’s founders Amy and Chris Cheadle as it gears up for growth
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NewsGreggs named UK's strongest brand in 2025
Bakery chain improves on its second placing in last year’s brand strength ranking list of UK companies, calculated and published by valuation consultancy Brand Finance