All Marketing articles – Page 9
-
NewsYorkshire Handmade Pies appoints Mike Driver as CMO
The new hire will be responsible for all brand marketing as well as the strategic direction of the brand
-
NewsHovis signs Tom Kerridge as the face of Bakers Since 1886
The Michelin star chef will appear in TV adverts for the range from mid-May and will also use the burger buns at his restaurant
-
NewsNew York Bakery Co unveils £2m bagel campaign
The new campaign, called New York or Nothing’, includes a TV advert starring a New Yorker named George as well as print and social media coverage
-
NewsBahlsen’s Choco Leibniz stars in new TV advert
The TV advert is part of a £5m multi-channel marketing push by the German biscuit brand and comes after it unveiled a new look for the range
-
NewsThe Cheesecake Shop rebrands following business takeover
The Nottingham-based firm is changing its name to The Cake Solution to better reflect its product portfolio as it looks to expand
-
NewsDawn Foods rings in Easter with colourful recipe push
The ‘Colour your Easter’ campaign provides recipe inspiration to help bakers adapt classic seasonal bakes as well as a prize draw
-
OpinionHow to spot a trend from a fad in bakery
Tapping into the latest consumer trends and needs is a great way to boost business. But how do you know which trends are here to stay? Vhari Russell, founder of The Food Marketing Experts, explains
-
NewsMacphie unveils new branding and ethos
The Scottish ingredients manufacturer has unveiled the first phase of its new branding, along with an updated website and slogan “simply clever food”
-
NewsPhotography and social media tips for bakers
Top tips for making your bakery photos stand out online.
-
NewsDo your healthy products stand out from the crowd?
Aoife McGuinness, neuroscience consultant at HeyHuman, looks at ways brands can use neuroscience to tap the healthy snacking trend
-
NewsEnsure your vegan NPD is more than a flash in the pan
George Roberts, client services director at Five by Five, examines how brands can make their vegan product launches more than a gimmick
-
NewsMars barred? Branded ingredients and the law
Using brand name confectionery in a product range can be a sure-fire way to sell. But is it legal? Copyright specialist Ben Evans of law firm Blake Morgan explains.
-
NewsWarburtons’ bagel bonanza offers food for thought
As far as I’m concerned, the most you do with a bagel is toast it and smother it in butter and Marmite or, very occasionally, peanut butter.
-
News‘How you position your products is key’
Val Kirillovs, research & insight director, Him & MCA Insight, on challenges and opportunities for the bakery food-to-go market.
-
News‘People were collaborating in an entirely different way’
Isabel Kelly, co-director of the PX+ Festival, on the inspiration behind the event, which is taking place again this August.
-
News‘Standing still isn’t a comfortable option in such a competitive marketplace’
Catherine Connor, who founded 2019 Farm Shop & Deli Awards-winning bakery Lovingly Artisan with husband Aidan Monks, on maintaining a successful business
-
News“Sampling remains one of the smartest ways of building awareness”
Liz Richardson, managing partner, of communications agency HeyHuman on the benefits of a multi-sensory approach to product trials
-
NewsSchool’s in! Bakery classes can help build a community
As we head into February, many New Year resolutions are but a distant memory. It’s too cold to go running, and too gloomy to not eat cake.
-
NewsHealth claims: ’Getting it wrong can be serious in terms of financial penalty and reputational damage’
Kevin Barrow, regulatory lawyer at law firm Blake Morgan, looks at the potential risks around making unsubstantiated health claims
-
News‘An effective strategy is not making big changes but incremental ones you can stick to’
Vhari Russell, founder of the The Food Marketing Expert, suggests small changes bakers can make to raise the profile of their business