All Marketing articles – Page 9
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NewsAllinson’s signs Valentine Warner as face of new campaign
The Allied Bakeries-owned brand has partnered with the chef on a new campaign to help consumers take bread beyond the humble sandwich
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NewsIrwin’s Nutty Krust bread gets makeover for 60th birthday
The new packaging design will be accompanied by commemorative merchandise, as well as competitions and recipes shared over social media
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NewsAldi’s Cuthbert the Caterpillar in skydive ahead of return
The celebration cake, subject to a lawsuit by M&S over its similarity to Colin the Caterpillar, will return to the supermarket’s shelves on 17 May to raise money to fight cancer
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OpinionWhich Warburtons star-studded TV advert is best?
George Clooney is the latest star to appear in a Warburtons advert but which of the previous ones stands out from the crowd. British Baker editor Amy North takes a trip down memory lane to find out
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NewsGeorge Clooney stars in Warburtons advert
The Hollywood A-lister and philanthropist follows in Robert De Niro and Sylvester Stallone’s footsteps as he becomes the latest celeb to star in an advert for the bakery
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NewsYorkshire Handmade Pies appoints Mike Driver as CMO
The new hire will be responsible for all brand marketing as well as the strategic direction of the brand
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NewsHovis signs Tom Kerridge as the face of Bakers Since 1886
The Michelin star chef will appear in TV adverts for the range from mid-May and will also use the burger buns at his restaurant
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NewsNew York Bakery Co unveils £2m bagel campaign
The new campaign, called New York or Nothing’, includes a TV advert starring a New Yorker named George as well as print and social media coverage
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NewsBahlsen’s Choco Leibniz stars in new TV advert
The TV advert is part of a £5m multi-channel marketing push by the German biscuit brand and comes after it unveiled a new look for the range
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NewsThe Cheesecake Shop rebrands following business takeover
The Nottingham-based firm is changing its name to The Cake Solution to better reflect its product portfolio as it looks to expand
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NewsDawn Foods rings in Easter with colourful recipe push
The ‘Colour your Easter’ campaign provides recipe inspiration to help bakers adapt classic seasonal bakes as well as a prize draw
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OpinionHow to spot a trend from a fad in bakery
Tapping into the latest consumer trends and needs is a great way to boost business. But how do you know which trends are here to stay? Vhari Russell, founder of The Food Marketing Experts, explains
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NewsMacphie unveils new branding and ethos
The Scottish ingredients manufacturer has unveiled the first phase of its new branding, along with an updated website and slogan “simply clever food”
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NewsPhotography and social media tips for bakers
Top tips for making your bakery photos stand out online.
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NewsDo your healthy products stand out from the crowd?
Aoife McGuinness, neuroscience consultant at HeyHuman, looks at ways brands can use neuroscience to tap the healthy snacking trend
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NewsEnsure your vegan NPD is more than a flash in the pan
George Roberts, client services director at Five by Five, examines how brands can make their vegan product launches more than a gimmick
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NewsMars barred? Branded ingredients and the law
Using brand name confectionery in a product range can be a sure-fire way to sell. But is it legal? Copyright specialist Ben Evans of law firm Blake Morgan explains.
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NewsWarburtons’ bagel bonanza offers food for thought
As far as I’m concerned, the most you do with a bagel is toast it and smother it in butter and Marmite or, very occasionally, peanut butter.
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News‘How you position your products is key’
Val Kirillovs, research & insight director, Him & MCA Insight, on challenges and opportunities for the bakery food-to-go market.
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News‘People were collaborating in an entirely different way’
Isabel Kelly, co-director of the PX+ Festival, on the inspiration behind the event, which is taking place again this August.