Publication date: w/c 25 April
Editorial submissions date: Thursday 14 April
Editorial contact: amy.north@wrbm.com
This feature will explore the flavours and formats expected to be big in bakery this summer.
- Which flavours and combinations will be big in bakery this summer?
- What are the driving forces behind them? What trends/consumer need do they tap into?
- Which bakery formats will win over consumers and what occasions are they best suited to?
- Burger and hotdog buns come to the fore during barbecue season. What innovation can we expect to see in this market? Are there any existing items which could be utilised here?
- What innovation can we expect to see when it comes to savoury bakery items, particularly those suitable for picnics?
- Are there any other trends expected to be big in bakery this summer? What are they?
- How are bakers and retailers tapping into these trends? (Please give examples of products if you have them).
We’re also looking for recipes which show how bakers can tap into these trends. If you have one which fits the bill, please send it over along with a photo of the final product.
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