Fruit sando made with Shokupan

Source: Getty Images

  • Publication date: 19 July 2021
  • Editorial submissions deadline: 24 June 2021
  • Editorial contact: Jerome.smail@wrbm.com

This feature will explore staple breads from around the world and examine their potential to be a hit in the UK. Breads examined will include Shokupan (Japanese milk bread) and conchas from Mexico.

Key areas this article will explore are:

  • What types of bread are popular across the world and what are their identifying features?
  • What ingredients, particularly the type of flour, are they made from?
  • How are they typically served (as a sandwich, a meal accompaniment etc)?
  • What potential could these loaves have in the UK and why?
  • Have any of them made their ways to UK shelves so far? How successful have they been?

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