Suppliers and retailers have embraced the opportunity around Christmas-themed sandwiches, but are there other seasonal opportunities and events that businesses are failing to tap, and how could this be done?

British Baker Insight Feature

  • Publication date: 2 March 2018
  • Editorial submissions deadline: 5 February 2018
  • Editorial contact:

This feature will look at the sandwich market and value and excitement could be added to the category with seasonal products (Easter, summer, Valentine’s?) and sandwiches tied into major events such the football world cup or Olympics.

Other topics

This feature will also look at automation in the sandwich industry, particularly in light of the impact Brexit could have on labour supply; and new product development in sandwiches and sandwich fillings.