While chocolate and caramel continue to be hugely popular in the market, what about the role of fruit-based fillings and toppings?

British Baker insight feature

  • Publication date:  4 April 2018
  • Editorial submissions deadline: 5 March 2018
  • Editorial contact: rob_j_a_brown@hotmail.com

This feature will ask suppliers, bakers and patissiers for their views on the role of fruit products in today’s market.

What are the most popular flavours, and what is expected to become big in the coming years?

Are the classics such as strawberry and lemon still winning over consumers or are they seeking more exotic flavours such as mango and passion fruit?