Chocolate cake

Source: Getty Images

  • Publication date: 16 September 2021
  • Editorial submissions deadline: 16 August 2021
  • Editorial contact: Jerome.smail@wrbm.com

What will marketing – including advertisements and promotions – look like when the government’s ban on advertising HFSS food and drink come into play? This feature will find out.

  • What are the new rules and what do they mean?
  • What impact will this have on the market? How are manufacturers looking to overcome it?
  • How are brands looking to promote their products, bearing in mind the new legislation?

We’ll also be looking at interesting adverts and promotional tactics from previous years.

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