Pieminister has rolled out a delivery initiative to raise funds for NHS Charities Together amid the coronavirus pandemic.
Its Pie Street Heroes scheme invites members of the public across the UK to organise a delivery of pies for their street.
All profits from Pieminister’s sales will be donated to the NHS Charities Together Covid-19 Urgent Appeal, supporting NHS staff and volunteers caring for coronavirus patients.
Pies include traditional British beef and free-range chicken, as well as vegan and meat-free. Each order will arrive chilled, as a single delivery to the organiser’s address.
“After being struck by the wonderful way in which people are connecting more than ever with their neighbours right now, we came up with ‘Pie Street Heroes’,” said Jon Simon, co-founder of Pieminister.
“So many people are offering support and sharing information with one another through neighbourhood WhatsApp and Facebook groups. We thought this would be a great way for these same streets to fundraise for a worthy cause while staying at home and enjoying some pies.”
The organiser is responsible for distributing the pies to their neighbours’ doorsteps, following guidance regarding safe, contactless deliveries, said the company.
Pieminister has set up an online hub on its website, where consumers can complete the street’s order and share pie choices with neighbours. Orders will be packed every Wednesday in its Bristol bakery, ready for delivery on Thursday or Friday.
“It will bring neighbours closer together and the proceeds will make a huge difference to our appeal,” added Ellie Orton, chief executive of NHS Charities Together.
“We’re focused on helping frontline NHS staff, volunteers and patients through this pandemic and beyond. By taking part you will be helping not just your local community but our amazing NHS as well.”