All Sweet articles
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Product NewsWhat’s new in sweet treats: cakes, cookies, muffins, doughnuts, buns, and more
Summer themed launches include tennis ball shortbread and strawberries & cream muffins, whilst World Chocolate Day has inspired new partnerships on doughnuts and sweet pizza
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NewsStrategic hires unveiled at Mr Whippy ahead of £15m doughnut factory launch
Treats brand has made a raft of senior appointments, including baking industry veteran Jacqui Jackson as head of NPD, as it gears up to open its new Sheffield facility later this summer
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NewsPink guava and mango habanero among flavours driving sweet bakery NPD
From pink guava, fig & honey, and mango habanero, new analysis of social media mentions has highlighted growing trends for more adventurous flavour combinations in sweet bakery
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FeatureInside Cerealto’s UK growth plan: speed, scale and a co-manufacturing model
Bosco Fonts, CEO of the Madrid-headquartered business, highlights its speed of innovation and co-manufacturing capabilites for brands of biscuit, cereal bars, rice cakes and more in the UK
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NewsFerrero recalls frozen Nutella Croissants as they may contain metal
Specific batches of the frozen pastries are being recalled across the UK and several European countries, with the Nutella Muffin also being recalled on the continent
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Product NewsGreencore’s £900k site investment behind new sweet and nutty sandwich at M&S
Retailer’s latest food-to-go innovation was made possible by a £900k investment from long-term supplier partner Greencore in a dedicated production facility which handles nuts at its Northampton ‘fortress factory’
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Product NewsCookie brand Floozie takes a flavour journey across 24 countries
Highlights include a miso dulce marshmallow cookie, a brown butter & guava jam cookie, and chocolate-covered marshmallow cookie based on a Danish flødebolle
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FeatureFrom Biscoff to Nutella: how big brands are powering bakery growth
Biscoff, Nutella, Marmite, and even Guinness are all lending their star power to bakery products as consumers seek comforting, familiar flavours and quality reassurance at every turn
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InterviewMy Bakery Job: Sam Burton, buyer, Just Desserts
As a buyer for the Bradford-based manufacturer, Burton values not just price but also good service and meaningful, long-lasting relationships with ingredients suppliers
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Product NewsMatcha to minions: bakery brands unveil flavour twists and limited-edition launches
Cookies, doughnuts, and bento cakes are among the new products to embrace matcha while others tap into demand for smaller bites and indulgent sharing opportunities
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NewsSilver Apples Bakery lands supply deal with coffee chain 92 Degrees
Stockport-based sweet treat specialist will supply the likes of Jammie Dodger Blondies, White Chocolate Biscoff Cookies, and Pistachio Cronuts to 92 Degrees’ estate of 22 outlets nationwide
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Product NewsLidl unveils Cooper the Caterpillar celebration cake
Lidl is set to take on the likes of M&S and Aldi in the celebration cake arena as it has unveiled its very own chocolate caterpillar cake
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Product NewsScone wild: National Trust cakes and bakes to be made with 100% Wildfarmed flour
From July, all handmade cakes and bakes, including the National Trust’s iconic scones, will be baked using Wildfarmed regenerative flour and oats
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Product NewsWaitrose revamps patisserie range with trend-led sweet treats
The retailer has added 16 new products to its patisserie range including crookies, loaded cookies, and croissant cubes, all priced between £1 and £2.40
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Product NewsDelice de France unveils trio of Wildfarmed traycakes
Bakery supplier doubles its range of frozen traycakes made with Wildfarmed flour, embracing on-trend flavours such as dirty chai and matcha
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InterviewKeep it simple: Cake Box CEO Sukh Chamdal’s top lessons for business
Chamdal shares the thinking behind his fast-scaling egg-free bakery brand – from simplifying operations to tapping into trends and meeting modern consumer expectations
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Product NewsLoaded doughnuts, cookie cups, and deep-dish pizza: M&S unveils bakery range for summer 2026
Seasonal line-up spans M&S’ food stores and cafes, with nostalgia inducing doughnuts, indulgent cookie cups, and bakery-inspired beverages among the NPD
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FeatureFrom indulgent innovation to grab-and-go: free-from cakes gear up for growth
Positive momentum has returned to the free-from cake category thanks to shifting consumer mindsets and bakers stepping up the quality and variety of their offerings
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Product NewsSummertime sweetness: new biscuits, cakes, traybakes and more unveiled
A matcha flavoured chocolate biscuit, a Jaffa cake-digestive hybrid, and an indulgent strawberries & cream sandwich are among the new sweet bakery items hitting the UK market
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InterviewMy Bakery Job: Mike Cutting, design & creative lead, Emmi Desserts UK
A successful food photoshoot takes time, trust, and collaboration, says Maidenhead-based Cutting, who is leading the creative direction of the sweet bakery manufacturer