All articles by Amy North – Page 5
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NewsGeary’s Bakery opens £36m Leicester factory to meet demand for Jason’s Sourdough
The Glenfield site will double production capacity and create 380 new jobs as Geary’s looks to capitalise on demand for speciality bread with its Jason’s Sourdough brand and own-label products
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NewsWalker’s Shortbread names new commercial director
Fourth generation member of the Walker’s family, Bryony Walker, has stepped into the role after 12 years with the Speyside shortbread firm
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NewsM&S accelerates Food store openings featuring Coffee Bakery concept
Located in former Homebase sites across England, the new M&S Food stores will feature the Coffee Bakery concept where barista-made coffee stations are placed next to in-store bakeries
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Product NewsWall’s, Pukka, and Pieminister bolster savoury pastry ranges with NPD
A cheeseburger pie, vegan-friendly takes on classic savoury slices, and a veg-packed spiced pie are among the latest offerings by savoury pastry players
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Product NewsCrosstown unveils botanicals inspired doughnut and cookie range
Called Botanarchy, the ‘floral forward’ range is designed to bring a disruptive twist to bakery with flavours including lavender crème brûlée and jasmine & rhubarb
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NewsTrends from IBA 2025: smart tech and innovative ingredients are changing bakery
British Baker editor Amy North reflects on the international bakery exhibition, taking a closer look at how AI and clean label ingredients are driving progress for the baking industry
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Product NewsHovis unveils new sub rolls, loaves, and ‘strength baked in’ advert
Britain’s second biggest bread brand taps into demand for premium sandwich alternatives with sub rolls, including protein variants, higher fibre loaves, and added sourdough options
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NewsHFSS advert ban delayed until 2026
The ban will not take UK-wide effect from 1 October 2025 as previously announced, although many online platforms and publishers have agreed to stick to the original timeframe
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NewsScottish pizza manufacturer to double capacity with new factory
Backed by a seven-figure funding package from Bank of Scotland, Victor Pizza is moving to a new site in Coatbridge creating 17 jobs and a trio of new products in the process
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FeatureIs the UK ready to embrace savoury doughnuts?
This National Doughnut Week, British Baker editor Amy North questions why many doughnut makers are keeping things sweet whilst exploring the potential for savoury options
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FeatureHas the doughnut bubble burst?
There’s been consolidation and a change of tactics in the doughnut market as specialists adapt to keep up with consumer needs and flavour trends
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NewsDeliveroo and Gail’s partner with students on coffee cup project
With breakfast and coffee one of the fastest growing categories on the platform, Sheffield Hallam students have been asked to create a sustainable cup which ensures hot beverages arrive in perfect condition
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InterviewHow Jason’s Sourdough became Britain’s fourth biggest bread brand
Manufactured by Geary’s Bakeries, Jason’s Sourdough has become the UK’s fourth biggest bread brand in just five years with plenty more growth on the horizon
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NewsHow the Future Bakers Council aims to fix bakery’s recruitment problem
Next steps include surveys to understand the current barriers before targeted initiatives can be created to help establish the sector as a ‘career destination of choice’
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NewsState-of-the-art classroom helps National Bakery School expand offering
Students at London South Bank University and external learners will be among those to benefit from the new state-of-the-art teaching bakery
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OpinionOlivia Colman is right, crumpets are a national treasure
In light of the Warburtons ad starring Olivia Colman, British Baker editor Amy North celebrates her love of crumpets and questions why Brits aren’t more adventurous with their toppings
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NewsOscar winner Olivia Colman stars in Warburtons crumpet advert
Academy Award-winning actress follows in the footsteps of The Muppets, Samuel L Jackson, and George Clooney to star alongside Jonathan Warburton in the bakery brand’s latest campaign
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NewsFederation of Bakers welcomes clarification on wholemeal debate
Trade body, which represents the UK’s largest plant bakers, welcomed the “valuable clarification” adding that the guidance reinforces that its members have correctly interpreted and applied the law
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NewsABF ‘evaluating strategic options’ for Allied Bakeries as losses deepen
Kingsmill owner continues to face a ‘very challenging market’ leading to lower volumes and sales, according to its interim results
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Product News59p croissants: Lidl cuts prices on in-store bakery items
Discounter reduces the price of 11 bakery items by around 10% meaning a croissant now costs 59p instead of 65p and a white crusty roll is just 29p