All Finished Goods articles
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Product NewsAbel & Cole launches sourdough loaf with 30 plants in
Made by Seven Seeded Bakery, the loaf features Diversity Flour which is made from wheat, spelt, rye, barley, lentils, buckwheat and more
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Product NewsRed velvet yule logs and jewelled mince pies: Tesco reveals Christmas bakery line-up for 2026
Chocolate, caramel, and hazelnuts are in abundance in the retailer’s festive bakery range with jewelled mince pies, molten chocolate puddings, and even chocolate & hazelnut sourdough unveiled
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NewsGreggs opens first supermarket Bitesize site in Tesco
Located within the Tesco Southwark Superstore, the opening marks the latest step in the rollout of Greggs smaller shop format
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Product NewsWho wants to share a Zillionaire: Gü and Balconi unveil new bakery desserts
New bakery treat ranges featuring the likes of Zillionaire Pâtisserie and Cocoa Apricot Sharing Cake have been launched by dessert brands Gü and Balconi
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NewsM&S Food partners with Too Good To Go to prevent waste of surplus bakery
Over 350 M&S in-store bakeries are now offering discounted bags of pastries, cookies, and bread for purchase via the Too Good To Go app at the end of the day
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Product NewsAutumn bakery items unveiled at Costa, Greggs, Pret, Starbucks, and Subway
Cosy bakery creations ranging from warm ciabattas and toasties to sweet treats embracing seasonal flavours have been launched on food-to-go and coffee chain autumn menus
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NewsMcVitie’s launches new multi-million-pound campaign to bring the nation ‘together’
The multi-channel marketing push is designed to deliver the Pladis-owned biscuit brand’s highest reach of 2026 and create a major sales opportunity across grocery, wholesale and convenience
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NewsWhat consumers really think of Britain’s biggest bread brands
A new survey, conducted for British Baker by Tracksuit, has examined what shoppers think about Warburton’s, Hovis, Kingsmill and Jason’s Sourdough
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NewsSix baked goods named as finalists for New Bakery Product of the Year 2026
Sourdough crumpets, a tiramisu brownie, and vanilla brioche French toast are among the finalists for the Baking Industry Awards 2026 category
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NewsMondelēz International switches to paper trays across cookie ranges
The move from rigid PET plastic trays to paper ones spans more than 115 cookie products under eight different brands including Cadbury and LU, which are sold in the UK
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NewsLoafly lot of finalists named in Speciality Bread Product of the Year 2026
A trio of sourdoughs – one inspired by breakfast, one made with exclusive grain, and another packed with healthy ingredients – makes up the finalists for the Baking Industry Awards 2026 category
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FeatureBeyond the boule: what’s next for supermarket sourdough?
With sales soaring, supermarket sourdough has entered a new phase of maturity. But the battle is only just beginning for the nation’s retailers as they look to stand out from the crowd
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Product NewsJason’s Sourdough partners with mental health charity to launch Mindful Loaf
Rolling out exclusively into Tesco, the new loaf contains a mix of pumpkin, chia and flax seeds to provide sources of magnesium and omega-3 fatty acids that benefit brain function
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NewsCheck out the finalists for Online Bakery Business of the Year 2026
Indulgent sweet treats, personalised biscuits, and stand-out free-from offerings are among the finalists battling in this category
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NewsDrum roll please: Baking Industry Awards 2026 finalists revealed
Finalists for each category have been announced, so check out the people, products, and businesses in the running for a trophy
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NewsFinalists announced for Free-from Bakery Product of the Year 2026
A low-carb loaf and a wheat-free caterpillar cake, a plant-based savoury pastry, and an on-trend flavoured egg-free cake make up the finalists for this Baking Industry Awards 2026 category
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Product NewsFrom loaded buns to sausage rolls: Tesco and M&S unveil new bakery products
Tesco has unveiled indulgent sweet and savoury bakes that draw on seasonal flavours, while M&S has rolled out a selection of savoury pastries to its in-store offering at Foodhalls
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FeatureEast meets West: rise of the Asian-style fusion bakery in London
Asian bakeries across the capital are finding success with fusion creations such as matcha-flavoured croissants, pandan and coconut-infused mille-feuille, and pain Suisse with lemongrass chicken curry
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Product NewsSweet sensations: latest NPD in cakes, biscuits, and desserts
Fox’s Burton’s Companies, McVitie’s, Bun House, Brioche Pasquier, and Flapjackery are among businesses that have rolled out new products in recent weeks
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NewsHovis relaunches ‘Strength Baked In’ ad in new £4m campaign
Rolling out from 1 September and running through to November, the 30-second creative is set reach 79% of main household shoppers nationwide