Craft bakeries across the nation have seen their teams of NPD elves conjure up some festive bakes to boost sales this Christmas.
Among the seasonal offerings are sweet & salty cakes, biscuits designed like Christmas decorations (or left blank for consumers to decorate at home), and savoury pastries stuffed with all the trimmings.
Check out our round-up of festive bakery NPD from businesses below:
Bettys
Some brand-new items have been unveiled by Bettys among its Christmas range of sweet treats, handcrafted at its bakery in Harrogate.
New for 2025 is the Chocolate, Praline & Salted Caramel Cake, made from a light, moist Swiss chocolate sponge layered with chocolate ganache, hazelnuts, feuilletine pieces and rich salted caramel. These are all coated with praline icing and finished with Swiss dark chocolate pieces and a Bettys chocolate plaque. The 17cm diameter cake (rsp: £38) weighs in at 1kg and serves 12 to 14 people – it can be frozen at home to enjoy later.
Other new launches this yuletide include the Night Before Christmas Gift Bag (£40) comprising a Yorkshire shortbread box, chocolate shortbread box, milk chocolate steam train, milk chocolate guinea, and luxury Swiss hot chocolate refill. There’s also the Festive Afternoon Tea Gift Box (£60), the Festive Treats Gift Bag (£30), the Merry Moments Gift Bag (£20), and the Snowman Biscuit (£7.50).
Biscuiteers
The London-based iced biscuits specialist continues its collaborations with fashion brands, this time recreating a selected range of best-selling Christmas decorations from lifestyle store Oliver Bonas in biscuit form. The trio of designs include the playful Star Cat, the tongue-in-cheek Pamper Cat, and the fun Hog Dog Sausage Dog.
The biscuits (rsp: £10 each) are available to purchase online as well as at Oliver Bonas’ shops at Liverpool Street and Waterloo train stations in London, in Bath, Winchester, and Edinburgh, and in the Cribbs Causeway shopping mall near Bristol.
Cutter & Squidge
Showstopping desserts, sweet treats, and luxury hampers are among the giftable options available from London-based bakery brand Cutter & Squidge as part of its Christmas 2025 collection.
Highlights include:
- The Loaded Christmas Tiffin Wreath (rsp: £36.99) – featuring homemade brownie chunks, marshmallow and Madagascan vanilla shortbread, surrounded by a chocolate ganache coating and topped with cranberries, white chocolate shavings and gold balls
- The Squidgiest Chocolate Salted Caramel Yule Log (£35.99) – rich chocolate sponge rolled with salted caramel buttercream and cased in chocolate ganache, decorated with white chocolate stars and a touch of gold shimmer
- Chocolate and Hazelnut Rocher Cake (£30.99) – sponge cake filled with hazelnut praline, finished with buttercream and edible gold hazelnuts
- Carrot & Pumpkin Spice Triple Layer Cake (£45.99) – triple layered carrot cake combining carrot and orange jam with pumpkin spice, topped with a cream cheese-style frosting
- Brown Butter & Toasted Almond Mince Pies (£14.99) – six handcrafted cups of golden pastry loaded with classic mincemeat and steeped in nutty, rich brown butter, topped with a delicate crumble and flaked almonds
- Christmas Afternoon Tea (£35.99) – set includes Warm Spiced Fruit Scones, Cheese Scones, Silky Clotted Cream and Winterberry Jam, Tiramisu Cake Loaf, Sage & Cranberry Roll, and tea.
Cooplands
Emily Anderson, the Cooplands NPD manager who was recently honoured with the Rising Star Award 2025, has created a pair of new pastries – one savoury, one sweet – to join other bakery treats on the company’s Christmas range this year.
This includes the Christmas Bake (rsp: £2.25), which has gammon, chicken pieces, stuffing and a hint of cranberry sauce encased in flaky puff pastry with a sage & onion crumb topping.
There’s also the new Irish Cream Choux Bun (£1.80), a choux pastry bun filled with an indulgent whipped cream filling and hand-decorated with an Irish cream flavoured icing and chocolate streaks.
The bakery chain operates 154 shops across the Northeast, and returned ownership back to Yorkshire via a management buyout in October.
McGhee’s
Glasgow-based McGhee’s, an 89-year-old bakery business now in the hands of the family’s fourth generation, has strongly embraced the nostalgia trend with its new gingerbread men launched into Asda, Scotmid, Spar, and One-O-One stores across Scotland.
The biscuits are made to a traditional recipe featuring a gentle, moreish ginger warmth and classic crunchy snap. They are intentionally sold undecorated, offering a blank canvas for families to add their own styles, helping keep the wee ones entertained.
“We have seen growing demand for traditional favourites across the year, from morning rolls to empire biscuits,” commented McGhee commercial director Aisling McGhee. “Gingerbread men are one of those treats that take you straight back. They’re simple, joyful and remind you of childhood.” The company is expecting to shift nearly 50,000 of the gingerbread men this Christmas.
Christmas bakery ranges 2025
Christmas is in full swing as major retailers and brands unwrap their bakery ranges for the 2025 festive season
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