All Sourdough articles
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NewsTreat-seeking Gen Z shoppers drive growth of Waitrose in-store bakery
Retailer reveals how shoppers aged 35 and under are helping boost its ISB category by demanding trend-led bakery products as well as freshness and convenience
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FeatureSeeds, spices, and surprises: the rise of ‘bread with bits’
Innovative bakers are packing breads with extra bits – such as seeds, fruit, and even chocolate – to meet growing consumer demand for loaves that deliver taste and nutrition
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NewsBaked goods star in Deliveroo’s 2025 list of top trending orders
A bagel from a family-run firm, a Jason’s Sourdough loaf, a Warburtons crumpet, and cake from Dougies Goodies are among the top trending Deliveroo orders this year.
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InterviewFreshness, added nutrition, and clean label: inside Ocado’s strategy for bakery
Speaking at the British Society of Baking’s Autumn conference, Kerry Barker outlined the top trends the online retailer is looking to tap into with new listings over the coming year
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Product News‘Moreish’ French onion soup loaf scoops Speciality Bread Product of the Year 2025
Patisserie Mark Bennett’s winning loaf – made with French onion soup instead of water and topped with Gruyère cheese – had judges praising its texture, flavour, and aroma
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Product NewsJason’s Sourdough takes toasties into retail with Tesco listing
Ham & cheese and three cheese toasties have secured listings in 355 Tesco stores and will sit in the chilled savoury and snacking aisle alongside brands such as Ginsters, Pukka, and Rustler
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Product NewsGluten-free brands target speciality bread with new launches
Welsh supplier Juvela has unveiled new sub rolls and flatbread squares under its Oaf brand while Ireland-based Promise Gluten Free has launched an olive sourdough loaf
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NewsWhat is fermented wheat flour?
Bakery consultant Stanley Cauvain explains exactly what fermented wheat flour is and offers his opinion on whether propionic acid should appear on ingredient lists of bread packs
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Product NewsHovis enters sourdough market with sliced cob range
Britain’s second biggest bread brand has unveiled its first-ever sourdough loaves in the form of sliced white and seeded cobs
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NewsGeary’s Bakeries rolls in sourdough trend as sales soar 37.5% in FY24
Leicester-based manufacturer reports a £25.1m leap in turnover up to £91.8m in its latest financial results, mainly driven by its high-flying Jason’s Sourdough brand
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Product NewsBakers craft limited-edition products to mark Sourdough September 2025
Loaves with beetroot, cheese & chilli, and vegan chocolate are among the specially created items from craft bakers to mark this year’s Sourdough September
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NewsJason’s Sourdough launches multi-million campaign featuring first TV ad
A newly created TV ad depicts a tongue-in-cheek morning routine of master baker Jason Geary’s every day obsessions including checking his 45-year-old mother culture
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FeatureFrom Jeff to Austin Sours: bakers reveal their sourdough starter names
Bakers from across the country reveal what they have named their sourdough starters and why
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FeatureFlavour, farming, and flour power: sourdough trends in 2025 and beyond
Demand for sourdough products is intensifying, affording many opportunities for bakers to capture incremental sales growth
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NewsJason’s Sourdough ramps up NPD with unsliced whole boule
Geary’s Bakeries expands its fast-growing Jason’s brand with an unsliced version of its bestselling white sourdough loaf
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NewsBaltic Bakehouse enters liquidation after closing Liverpool sites
Sourdough specialist failed to keep up with mounting debts and decided to cease trading, making all staff redundant at its two retail locations and production site
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InterviewMy bakery job: Karen Walters, head of technical, Geary’s Bakeries
”Diversity is key” says Walters, who notes that while a specific role may be focused on one aspect of bakery, having exposure to all areas makes for a very rounded professional
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NewsLuke’s Bakery gains investors to help expand northeast wholesale business
Sourdough specialist welcomes backing from Pipers Crisps co-founders to support growth including a move into a new 6,500 sq ft production site in Brough, East Yorkshire
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Product NewsJason’s Sourdough butters up range with new crumpets
Fast-growing bread brand expands its range beyond loaves and rolls for the first time with the launch of new Proper Sourdough Crumpets