All Sourdough articles
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NewsSix baked goods named as finalists for New Bakery Product of the Year 2026
Sourdough crumpets, a tiramisu brownie, and vanilla brioche French toast are among the finalists for the Baking Industry Awards 2026 category
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NewsLoafly lot of finalists named in Speciality Bread Product of the Year 2026
A trio of sourdoughs – one inspired by breakfast, one made with exclusive grain, and another packed with healthy ingredients – makes up the finalists for the Baking Industry Awards 2026 category
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FeatureBeyond the boule: what’s next for supermarket sourdough?
With sales soaring, supermarket sourdough has entered a new phase of maturity. But the battle is only just beginning for the nation’s retailers as they look to stand out from the crowd
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Product NewsJason’s Sourdough partners with mental health charity to launch Mindful Loaf
Rolling out exclusively into Tesco, the new loaf contains a mix of pumpkin, chia and flax seeds to provide sources of magnesium and omega-3 fatty acids that benefit brain function
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NewsDrum roll please: Baking Industry Awards 2026 finalists revealed
Finalists for each category have been announced, so check out the people, products, and businesses in the running for a trophy
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Product NewsFrom loaded buns to sausage rolls: Tesco and M&S unveil new bakery products
Tesco has unveiled indulgent sweet and savoury bakes that draw on seasonal flavours, while M&S has rolled out a selection of savoury pastries to its in-store offering at Foodhalls
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NewsSee inside Pettigrew Bakeries’ new headquarters and café
The site has been designed from scratch around the needs of the bakery team, with new ovens, mixers and temperature-controlled spaces
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InterviewKeeping the starter alive: Jason Geary on growth without compromise
A new factory, a TV campaign, and solid NPD pipeline have propelled Jason’s Sourdough to new heights, but for fourth generation master baker the recipe for success has never changed
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Product NewsWarburtons unveils fresh batch of new products
UK’s biggest bread brand has expanded its ’Our Dough and Tiger Bread ranges with four new additions, including a Tiger Bloomer with Sourdough
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Product NewsJason’s Sourdough adds Fibre rolls and loaf to ‘bread with benefits’ range
Designed to help shoppers increase their daily fibre intake, the loaf boasts 5g of fibre per slice while the rolls contain 8g of fibre each
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NewsGail’s strengthens rapid delivery via Uber Eats partnership
Bakery chain expands upon its existing partnership with Deliveroo, and taps into an acceleration in UK consumer habits for morning deliveries
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NewsScottish sourdough specialist Company Bakery unveils £170k flour mill project
New flour mill in East Lothian, part-funded by the Scottish government and capable of processing up to 500 tonnes of wheat a year, is to open in 2027
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Product NewsJacksons enters sourdough market thanks to multi-million-pound investment
The launch was supported by a significant investment in Jacksons’ manufacturing capacity and capability which was used to purchase specialist equipment for the production of sourdough
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NewsOpening Doors #25: new locations launched by craft bakery brands
From a timber-framed structure to an elegant kiosk hosting theatre-led treat creations, craft brands have developed new spaces to sell their baked goods
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NewsDeli Kitchen taps sourdough boom with new wraps and flatbreads
Wheat & Rye Sourdough Flatbreads and Sourdough Chargrilled Wraps are free from artificial preservatives and palm oil
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Partner featureFuture of bread: can bakery be part of a personalised nutrition experience?
Beyond the realms of multigrain and gluten-free, can breads increasingly be personalised to suit consumers’ individual dietary habits?
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Feature SynopsesSeptember 2026: Sourdough
Sourdough continues to be an innovation hotspot for the nation’s retailers and bakery manufacturers with revamped ranges, improved recipes, and NPD rolled out
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Product NewsWildfarmed unveils sliced Simply Sourdough loaf
Regenerative food and farming business is venturing into the wrapped sliced sourdough market with a clean-label loaf made with 100% Wildfarmed regenerative flour, water, and salt
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NewsFull list of Britain’s Best Loaf 2026 medal winners revealed
A Bombay Potato Sourdough, a Pesto, Roasted Pepper & Mozzarella Babka, and a Honey & Pear Focaccia are among the medallists from this year’s competition
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NewsBritain’s Best Loaf 2026 winner revealed
A Basque-style baguette crafted by reigning Baker of the Year Tona Erreguin at Imma the Bakery has been named champion of this year’s competition