All Sourdough articles
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Product NewsBeetroot to brioche: looking back at Britain’s Best Loaf champions ahead of 2026 showdown
Spiced sourdough, a humble white tin loaf, focaccia born from a mistake, and matcha flavoured brioche are among the previous winners of Britain’s Best Loaf – so what will take the title in 2026?
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NewsGallery: peek inside the brand-new Claridge’s Bakery
Located behind London hotel Claridge’s, the bakery aims to celebrate the art of British baking with menu items including malt loaf, granary loaves, and Jammy Dodger Tarts
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NewsSourdough Sophia unveils new production site to support 20-shop estate target
London-based craft bakery brand is using its latest successful crowdfunding campaign to invest in a new 7,000 sq ft central bakery inside two railway arches near London Bridge station
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NewsWorshipful Company of Bakers opens 2026 bursary course applications
The course, aimed at bakers working in commecial bakeries for at least three years, will take place this summer at the School of Artisan Food in Nottinghamshire
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NewsHunt for the best bread and cake in Britain in 2026 gets underway
Britain’s Best Cake and Britain’s Best Loaf are back! Reckon your focaccia is fabulous? Do your brownies blow the competition out of the water? Then get your entries in today
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NewsFirst M&S in-store bakery opened at BP forecourt as part of retail trial
Forecourt operator has updated its Merrow petrol station in Guildford with a new in-store bakery fixture featuring products from M&S and Wild Bean Coffee plus a hot holding unit
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NewsBrace’s Bakery drops Protein loaf amidst sourdough packaging update
Gwent-based manufacturer has introduced new paper packaging for its White and Malted Brown loaves as it gears up to roll out the products at 200 Sainsbury’s stores nationwide
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NewsCMA sets deadline for phase 1 of ABF-Hovis merger inquiry
The Competition and Markets Authority is to complete its initial investigation into the Hovis takeover bid by Kingsmill owner Associated British Foods on 19 February 2026
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NewsJason’s Sourdough unveils plans to launch 100% wholemeal loaf
The UK’s third biggest bread brand revealed its NPD team has been busy developing a new loaf made entirely with wholemeal flour and therefore not requiring folic acid fortification
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NewsWrapped bread struggles as speciality bread wins over shoppers
Speciality bread is booming with shoppers splashing out £245m more on the morning goods, speciality breads, and wraps while wrapped bread falls by £64m
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NewsJason’s Sourdough overtakes Kingsmill to become Britain’s third biggest bread brand
Made by Geary’s Bakeries, the brand has rocketed up the bread charts as it aims to make “Jason’s a staple choice for more people, more often”
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Product NewsJason’s Sourdough expands into wholesale with Booker listing
Listing will help Jason’s access a wide range of trade customers nationwide, including independent retailers and foodservice operators
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NewsProfits soar at Wrexham-based Jones Village Bakery
Turnover at the Wrexham-based manufacturer hit £154.3m while post-tax profit reached £12.6m for the 15 months ended 29 December 2024
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NewsTreat-seeking Gen Z shoppers drive growth of Waitrose in-store bakery
Retailer reveals how shoppers aged 35 and under are helping boost its ISB category by demanding trend-led bakery products as well as freshness and convenience
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FeatureSeeds, spices, and surprises: the rise of ‘bread with bits’
Innovative bakers are packing breads with extra bits – such as seeds, fruit, and even chocolate – to meet growing consumer demand for loaves that deliver taste and nutrition
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NewsBaked goods star in Deliveroo’s 2025 list of top trending orders
A bagel from a family-run firm, a Jason’s Sourdough loaf, a Warburtons crumpet, and cake from Dougies Goodies are among the top trending Deliveroo orders this year.
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InterviewFreshness, added nutrition, and clean label: inside Ocado’s strategy for bakery
Speaking at the British Society of Baking’s Autumn conference, Kerry Barker outlined the top trends the online retailer is looking to tap into with new listings over the coming year
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Product News‘Moreish’ French onion soup loaf scoops Speciality Bread Product of the Year 2025
Patisserie Mark Bennett’s winning loaf – made with French onion soup instead of water and topped with Gruyère cheese – had judges praising its texture, flavour, and aroma
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Product NewsJason’s Sourdough takes toasties into retail with Tesco listing
Ham & cheese and three cheese toasties have secured listings in 355 Tesco stores and will sit in the chilled savoury and snacking aisle alongside brands such as Ginsters, Pukka, and Rustler