Vegan bakery and pie businesses will be among those exhibiting at the UK’s first vegan trade and media show in London this October.
Ms Cupcake, a Brixton-based vegan baking business, Clive’s Pies, which has a 10-strong vegan pie range, and One Planet Pizza, makers of vegan ready-made frozen pizza, will be at the Vegfest UK Trade event, which aims to fill a gap between buyers and stockists looking for new products in the burgeoning vegan market.
More than 160 exhibitors, including fledgling vegan businesses, will attend the show, which is being held on Friday 20 October at Olympia, London, and features new products including an egg-free substitute by Follow Your Heart that can be used in cakes, Yorkshire puddings and pancakes.
“The vegan market is really worth tapping into,” said Karin Ridgers, MC for VegfestUK.
“Vegans are loyal, have money to spend like everyone else, [but] have less choice. Making cakes and breads vegan-friendly doesn’t have to be difficult and we have lots of experts proving it at VegfestUK. There is no way anyone would be able to tell the difference between a product that is egg-free or contains eggs.”
Other attractions include London-based French vegan pastry chef Daniele Maupertuis, who will demonstrate how to make vegan pastries, cakes and desserts; while high-street chains promoting Veganuary – a move to encourage people to go vegan in the month of January – will provide tips and ideas on plant-based food and menu options.
Bakers and retailers are increasingly catering for the vegan market.
Warrens Bakery launched a three-strong Vegan Pasty range in July, Pret A Manger launched a Chilli and Avocado Flatbread monthly special at the start of August, and Wellaby’s Simple Bakes – the gluten-free vegan snack brand that launched earlier this year – recently achieved listings in Waitrose stores and on Ocado.