Hill Biscuits - New crackers range under the brand Simply Savoury by Hill Biscuits -2100x1400

Hill Biscuits breaks 170-year sweet habit by expanding into savoury crackers

23 June 2025

Hill Biscuits has launched its first-ever savoury product in 170 years of bakery manufacturing.

Wenzel's the Bakers - Pistachio & Hazelnut Crème Croisnut - 2100x1400

Bakery while the sun shines: Wenzel’s and Sponge roll out new seasonal ranges

23 June 2025

Dubai chocolate, American-style delis, and British beach holidays are among the inspirations behind new summertime NPD from the bakery chain and online retailer

image-md-1111-15apr25

Kingsmill drops wholegrain nutritional claim for 50/50 loaves in marketing

20 June 2025

Bread brand has removed a marketing claim that its 50/50 loaf contains ‘50% of your daily wholegrain in 2 slices’ following a complaint by the Real Bread Campaign to the ASA

Co-op new bakery packaging

Co-op switches mini bakery bites packaging to cut 18 tonnes of plastic

19 June 2025

Described as a ‘first-to-market innovation’, the convenience retailer is switching from traditional plastic tubs to a bag-in-a-box format for its mini bite bakery range

Email Newsletter

newsletter-icon

Get up-to-date news, directly to your inbox, from British Baker.

Register now

Events

  • There’s one more week to enter the 2025 Baking Industry Awards

  • Five reasons why you should enter the Baking Industry Awards 2025

  • Full list of Britain’s Best Loaf 2025 medal winners revealed

  • Full list of Britain’s Best Cake 2025 medal winners revealed

  • Put your products to the test at the Baking Industry Awards 2025

  • Revealed: Britain’s best artisan bakeries of 2025

  • Community spirit: behind the scenes at The Artisan Collective 2025