Contestants wanted for next series of Bake Off: The Professionals


Pastry chefs from across Britain are encouraged to apply for an appearance in the tenth series of the show

Birds Bakery new branding sign

Investment pays off for Birds Bakery as revenue rises 15.1%


Food-to-go and coffee were high on the agenda for 2023 helping to boost revenue but profits were dampened by rising costs

PLAUK0149 Jaffa 2024 Core Away From Shelf Landscape (ISO Coated v2 ECI) A2 v01

Pladis answers Jaffa Cake debate with new campaign


McVitie’s owner addresses the age-old debate over whether Jaffa Cakes are a cake or a biscuit with a tongue-in-cheek marketing campaign

Mr Kipling  Double Chocolate Cakes  2100x1400

Mr Kipling among ‘standout performers’ for Premier Foods


Sales for the Sweet Treats division rose 3.5% with the manufacturer citing competitive promotional pricing of brands as a contributor


  • Waitrose rolls out new quiches, pastries and more for summer 2024

  • Caffé Nero launches Italian-inspired menu for summer 2024

  • Co-op unveils summer 2024 range with international flavours

  • Greggs reveals new menu items for summer 2024

  • Tesco unveils new bakery items for summer 2024

  • Costa unveils new menu for summer 2024

Bakery Market Report

assorted buns and pastries

Bakery Market Report 2024

2024-04-29T08:00:00+01:00Sponsored by , and , By

Strategies in the out of home bakery market are shifting as businesses vie for lucrative new opportunities against a backdrop of rising costs, recruitment issues, and increasing competition.


Chef carrying tray of bread in kitchen

Top Bakery Trends 2024


From regenerative farming to pimped up pastries, cleaner labels and game changing flavours, dive into the trends likely to come out on top in bakery in 2024