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Inside Cerealto’s UK growth plan: speed, scale and a co-manufacturing model
2026-06-29T11:39:00+01:00
What impact does hot weather have on bakery sales?
2026-06-24T11:07:00+01:00
From Biscoff to Nutella: how big brands are powering bakery growth
2026-06-24T08:35:00+01:00

Latest news

From smiling scones to penguin snacks: latest savoury bakery launches unveiled

2026-06-29T11:54:00+01:00

The savoury bakery category has welcomed two converts from the sweet side, plus new deep-filled pies, Caesar salad wraps, and football-inspired rolls

Ferrero recalls frozen Nutella Croissants as they may contain metal

2026-06-29T10:01:00+01:00

Specific batches of the frozen pastries are being recalled across the UK and several European countries, with the Nutella Muffin also being recalled on the continent

Wildfarmed unveils sliced Simply Sourdough loaf

2026-06-26T11:08:00+01:00

Regenerative food and farming business is venturing into the wrapped sliced sourdough market with a clean-label loaf made with 100% Wildfarmed regenerative flour, water, and salt

Report calls on food industry and government to help close the UK fibre gap

2026-06-26T11:01:00+01:00

A new report from the British Nutrition Foundation highlights that taste preferences, cost concerns, and lack of knowledge are the biggest consumer barriers to increasing fibre intakes

Summer ranges

Pistachio & raspberry patisserie

Sun, scrolling, and sweet treats: top bakery trends for summer 2026

2026-06-10T08:00:00+01:00

Gail's - Cheese, Tomato & Basil Savoury Bun - 2100x1400

New summertime bites rolled out by Bakery 79, Costa, Gail’s, and Paul Bakery

2026-06-17T11:09:00+01:00

Dunked N Loaded Custard Creams

Loaded doughnuts, cookie cups, and deep-dish pizza: M&S unveils bakery range for summer 2026

2026-05-28T11:39:00+01:00

St Pierre - All Butter Croissant Rolls ham egg - 2100x1400

From brioche to focaccia: new buns, rolls, and bread hit UK market for summer

2026-06-09T14:32:00+01:00

Ainsley Harriott with Cooplands chilli brownies

Cooplands teams up with Ainsley Harriott for spicy summer range

2026-06-04T11:31:00+01:00

Waitrose hot smoked salmon quiche

Scotch egg sandwiches and coronation chicken galore: nostalgia reigns in Waitrose summer range

2026-06-02T08:57:00+01:00

Le Café by Nicolas Rouzaud - Strawberry Sandwich - 2100x1400

Summertime sweetness: new biscuits, cakes, traybakes and more unveiled

2026-05-26T11:14:00+01:00

Sun, scrolling, and sweet treats: top bakery trends for summer 2026
New summertime bites rolled out by Bakery 79, Costa, Gail’s, and Paul Bakery
Loaded doughnuts, cookie cups, and deep-dish pizza: M&S unveils bakery range for summer 2026
From brioche to focaccia: new buns, rolls, and bread hit UK market for summer
Cooplands teams up with Ainsley Harriott for spicy summer range
Scotch egg sandwiches and coronation chicken galore: nostalgia reigns in Waitrose summer range
Summertime sweetness: new biscuits, cakes, traybakes and more unveiled

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Product news

From smiling scones to penguin snacks: latest savoury bakery launches unveiled

2026-06-29T11:54:00+01:00By Dan Riley

Wildfarmed unveils sliced Simply Sourdough loaf

2026-06-26T11:08:00+01:00By Amy North

Cookie brand Floozie takes a flavour journey across 24 countries

2026-06-24T11:47:00+01:00By Dan Riley

Hitting the shelves: sweet and savoury bakery items secure retail listings

2026-06-19T14:43:00+01:00By Dan Riley

Promotional features

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Promotional feature
How retailers can differentiate with a top-quality coffee experience
2026-06-29T06:00:00+01:00Paid for by Lavazza
Promotional feature
Ultra-fresh, over-produced, under-planned: why AI is changing bakery forecasting for good
2026-05-26T06:00:00+01:00Paid for by Foodforecast Technologies
Promotional feature
How can bakers create the ultimate pizza base?
2026-04-27T06:00:00+01:00In paid partnership with Lesaffre UK & Ireland
Promotional feature
Filled with potential: overcoming technical challenges in sweet bakery fillings
2026-04-07T06:00:00+01:00Paid for by Puratos UK
Promotional feature
How British bakers are solving the texture-taste-sustainability trilemma
2026-04-07T06:00:00+01:00Paid for by Angel Yeast
Promotional feature
Why automation has become a must-have for all sizes of bakery
2026-03-16T06:00:00+00:00Paid for by Multivac

Longer reads

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Inside Cerealto’s UK growth plan: speed, scale and a co-manufacturing model
2026-06-29T11:39:00+01:00
What impact does hot weather have on bakery sales?
2026-06-24T11:07:00+01:00
From Biscoff to Nutella: how big brands are powering bakery growth
2026-06-24T08:35:00+01:00
How AI can transform energy management in bakery production
2026-06-18T09:54:00+01:00
Sun, scrolling, and sweet treats: top bakery trends for summer 2026
2026-06-10T08:00:00+01:00
Keep it simple: Cake Box CEO Sukh Chamdal’s top lessons for business
2026-06-03T10:50:00+01:00
Positivity is the secret ingredient for success in the baking industry
2026-06-01T10:05:00+01:00
From indulgent innovation to grab-and-go: free-from cakes gear up for growth
2026-05-27T09:36:00+01:00
From miso brownie to market expansion: Two Magpies builds on award-winning momentum
2026-05-20T09:31:00+01:00
New occupational certificates set to reshape bakery talent pipeline
2026-05-18T08:29:00+01:00
What to expect as food safety inspections move under national oversight
2026-05-14T08:31:00+01:00
A new doughnut economy: bigger players, bold flavours, brighter outlook
2026-05-13T08:21:00+01:00

Reports

bakery-market-report-article-image 1

Bakery Market Report 2026

2026-04-28T10:31:00+01:00Sponsored by Flora Professional, Lantmännen Unibake, Rademaker and TraceGains, By British Baker

Getty Image -2248215872 - SolStock - 2100x1400

Bakery NPD Guide 2026

2026-02-25T08:30:00+00:00Sponsored by Delice de France, Fritsch, Lesaffre UK & Ireland and TraceGains, By British Baker

A selection of lovely looking baked goods

Top Bakery Trends 2026

2025-11-26T09:00:00+00:00Sponsored by Fritsch, Reiser and TraceGains, Paid for by Puratos, By British Baker

Inside a lovely looking bakery with loaves stacked on the walls

Bakery Retail Guide 2025

2025-02-26T09:00:00+00:00Sponsored by Matthews Cotswold Flour and Rademaker, By British Baker

Bakery Market Report 2026
Bakery NPD Guide 2026
Top Bakery Trends 2026
Bakery Retail Guide 2025

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Follow British Baker

My bakery job

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My Bakery Job: Sam Burton, buyer, Just Desserts
2026-06-22T08:47:00+01:00
My Bakery Job: Ken Potts, chief science officer, Modern Baker
2026-06-05T09:59:00+01:00
My Bakery Job: Mike Cutting, design & creative lead, Emmi Desserts UK
2026-05-26T09:18:00+01:00
My Bakery Job: Katrina Bozikovic, co-founder, Outpost Bakery
2026-05-11T08:15:00+01:00
My Bakery Job: Sally Nicholson, out of home sales director, Finsbury Food Group
2026-04-27T08:33:00+01:00
My Bakery Job: Rosie Parkinson, business development & operations manager, Lovingly Artisan
2026-04-13T08:00:00+01:00
My Bakery Job: Lucia Larragoiti Fisher, founder and owner, La Maritxu
2026-03-30T09:25:00+01:00
My Bakery Job: Anthony Eyles, head of chemistry, Kudos Blends
2026-03-16T09:22:00+00:00
My bakery job: Danny Parsons, senior concept developer, Bells of Lazonby
2026-03-02T09:36:00+00:00

Events

British Baker - Miso Caramel Hazelnut Brownie, Two Magpies Bakery - 3200x1800

Britain’s Best Cake 2026 winner revealed

2026-04-13T17:07:00+01:00

Imma the Bakery - Cantabrian Ugi - 2100x1400

Britain’s Best Loaf 2026 winner revealed

2026-04-14T16:54:00+01:00

A cake decorated to look like a Highland Cow

Full list of Britain’s Best Cake 2026 medal winners revealed

2026-04-17T09:02:00+01:00

British Baker - Pesto, Roasted Pepper & Mozzarella Babka by 31 Mallory Bakery won a gold medal

Full list of Britain’s Best Loaf 2026 medal winners revealed

2026-04-17T10:55:00+01:00

British Baker - Britain's Best Cake 2026 judging 1

Magic sponges and top frostings: photo gallery from Britain’s Best Cake 2025

2026-04-22T10:15:00+01:00

British Baker - Britain's Best Loaf 2026 judging - 210

Caught bread-handed: best moments from Britain’s Best Loaf 2026

2026-04-24T09:30:00+01:00

Britain’s Best Cake 2026 winner revealed
Britain’s Best Loaf 2026 winner revealed
Full list of Britain’s Best Cake 2026 medal winners revealed
Full list of Britain’s Best Loaf 2026 medal winners revealed
Magic sponges and top frostings: photo gallery from Britain’s Best Cake 2025
Caught bread-handed: best moments from Britain’s Best Loaf 2026

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Webinar

Webinar: How to bake on strength – enzyme solutions that keep dough in shape

2026-02-12T14:58:00+00:00Paid for by IFF

If you want stronger dough and fewer headaches in real-world production, this session is for you.