All Trends articles
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FeatureFlavour, format, and flair: inside the evolution of modern-day pastries
Pastries are getting a makeover as bold flavours, inventive formats, and premium touches redefine what indulgence looks like on today’s bakery scene
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InterviewFix, rebuild, grow: British Bakels MD James Cawthorne reveals plans for Renshaw
Stability and supply have been the focus for Renshaw since its acquisition by British Bakels, but the first new products for the cake decoration brand signal the start of a new era
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ReportsTop Bakery Trends 2026
Trends keep the baking industry fresh and exciting, so tapping into them can unlock opportunities for businesses of all shapes and sizes
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Feature SynopsesFebruary 2026: Bakery NPD guide
This guide will explore the world of product development and how trends and consumer demands are being put into action.
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Feature SynopsesJanuary 2026: Breakfast
Things are heating up in the breakfast market as out of home operators battle it out for a bite of the morning occasion
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Feature SynopsesJanuary 2026: Flavour trends
Matcha, tiramisu, pistachio, and s’mores are among the flavours staying in the spotlight for 2026, but how are they being used by bakers?
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FeatureCracking the trends: how nuts bring indulgence, texture, and global flavours to bakery
From on-trend pistachio to almond, nuts bring indulgence, health cues, and flavour exploration to the bakery category. But at what cost?
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Promotional featureHow global bakery trends are shaping the UK's baking sector
From Scandinavian treats to Middle Eastern flavours, Bridor looks at how baking innovation in 2025 is inspired by international cuisine.
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FeatureBaking in a winter wonderland: top trends for Christmas 2025
From pimped up sandwiches and ’brown’ flavours to twists on traditions and free-from, we dive into the bakery trends for the upcoming festive season
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Product NewsCake Box unveils range inspired by South Asian flavours
Limited-edition five-strong range features a Gulab Jamun Cake and Dubai Chocolate Cake designed to tap into increased demand for global flavours
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FeatureTop cake trends for 2026 and beyond
Personalisation, international flavours, and the continuous pull of all things pistachio are set to influence the cake market in 2026 and beyond
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Product NewsChristmas bakery ranges 2025
Christmas is in full swing as major retailers and brands unwrap their bakery ranges for the 2025 festive season
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FeatureFlavour, farming, and flour power: sourdough trends in 2025 and beyond
Demand for sourdough products is intensifying, affording many opportunities for bakers to capture incremental sales growth
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Product NewsMorrisons expands in-store bakery line-up with new products
Giant bourbons, jumbo muffins, and filled croissants are among the latest items to hit its ISB and Cakeshop shelves as it looks to tap into on-trend flavours
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FeatureGlobal flavours and theatrics: afternoon tea trends in 2025 and beyond
The afternoon tea market is being infused with global flavours, premium bread carriers, and a spot of theatricality
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FeatureHow to get wicked returns from Halloween-themed bakes
From creepy coloured frostings and seasonal flavours to employing scare tactics like gooey green fillings and even insect toppings, bakers have a cauldron-full of options to make their creations scream-worthy
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FeatureBeyond the buzzword: how regenerative farming is shaping bakery’s future
As regenerative farming enters the mainstream, does the industry need to come to an agreement on what it means? And without this clarity, do consumers really understand what they are buying in to?
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OpinionViral M&S strawberry sandwich is a lesson in product development
Consumers are looking for something shareable and M&S is delivering it at a price point which allows for many people to get in on the conversation, says British Baker editor Amy North
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FeatureMatcha, texture, and spice: top bakery trends for summer 2025
Vibrant colours, earthy flavours, and a decent dose of heat are some of the trends found in baked goods this summer
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NewsAfternoon delight: new report reveals out-of-home sweet bakery opportunities
Appetite is rising for cookies, muffins, and doughnuts, especially as an afternoon treat, finds latest research published by Nestlé Professional